Manager, Marketing II - Rare Oncology Launch

AbbVie - Mettawa, IL

Full-time - Mid Level

Mettawa, IL

Chemical Manufacturing

About the position

The Marketing Manager II for Rare Oncology Launch at AbbVie is responsible for designing, developing, and implementing commercial plans and promotional materials to establish market leadership in a competitive landscape. This role focuses on consumer marketing, omnichannel strategies, and advocacy efforts, working closely with various internal departments and external partners to ensure successful product launches and sales execution.

Responsibilities

• Develop tactics that align with the strategic brand plan primarily for Consumer marketing and nonpersonal promotional activities.
• Support and participate in the development of strategy and tactics for upcoming product launches through Omnichannel, Media, and Digital execution.
• Manage external industry conferences and engage with external customers.
• Perform budget tracking and accountability to agencies.
• Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.
• Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics.
• Manage internal/external networks, consultants, and agency partners.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Participate with cross-functional teams.
• Communicate up, down, and laterally in an effective manner.

Requirements

• Bachelor's Degree
• 5-7+ years of general marketing experience or 3-5+ years of experience in the pharmaceutical industry with a focus on Oncology or Rare Disease involving project/agency management.
• 3-5 years of experience in leading independent projects.
• 1-5+ years in marketing or project management experience at an advertising agency, oncology, or rare disease.
• Strong written and verbal communication skills.
• Concept of budget development and management for marketing programs and tactics.
• Strong collaboration and team orientation.
• Strong analytics with excellent overall business acumen including budget planning and management.
• Experience collaborating with cross-functional teams and influencing matrix partners.
• Leadership skills.
• Ability to foster strong relationships with senior management and external partners.

Nice-to-haves

• Brand marketing/launch experience in pharmaceutical marketing or sales
• Sales experience in pharmaceutical/biotechnology
• Rare disease/oncology/hematology experience
• Knowledge of marketing concepts within strategic planning process.
• Demonstrated ability to work and communicate effectively cross-functionally.
• Strong presentation experience and proficient PowerPoint skills.
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.
• Demonstrated understanding of principles of market research to draw valid conclusions.
• Experience working with and managing multiple external agencies including advertising, digital, external and internal partners.
• Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment.
• MBA or Graduate Degree.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance