Manager, Marketing Operations & Demand Generation

Numerator - Chicago, IL

Full-time - Mid Level

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Manager, Marketing Operations & Demand Generation is responsible for leading and optimizing digital marketing campaigns, managing technology systems, and streamlining workflows to enhance demand generation efforts. This role requires collaboration across teams to ensure that marketing initiatives are data-driven, customer-focused, and aligned with the company's growth objectives.

Responsibilities

• Lead the planning and execution of integrated marketing campaigns across various channels to drive leads and engagement.
• Oversee the customer journey through each stage of the marketing funnel, optimizing touchpoints for improved engagement and conversion.
• Ensure marketing efforts are aligned with overall business goals, focusing on ROI and campaign effectiveness.
• Oversee the marketing tech stack, ensuring it supports efficient campaign management, lead process, and reporting.
• Manage workflows for lead scoring, routing, and lifecycle management.
• Work cross-functionally with teams to streamline operations and improve collaboration, conducting training when needed.
• Maintain database hygiene and data accuracy, coordinating with other teams on system integrations and data flow.
• Manage marketing operations consulting agency and digital freelancer.
• Develop and distribute regular reporting, analyzing KPIs for lead generation efforts.
• Identify insights from A/B testing and performance metrics, presenting recommendations.
• Oversee the company web properties, ensuring optimal UI/UX, regular site maintenance, content updates, and lead conversion.
• Collaborate with design and external partners to create engaging landing page content and SEO campaigns.
• Manage organic and paid digital campaigns to drive traffic and conversions.
• Manage the overall marketing budget and track expenditures.
• Foster relationships with external vendors, ensuring delivery aligns with KPIs, project timelines, and budget.
• Manage and mentor one direct report.
• Collaborate with sales and marketing teams to ensure smooth execution of lead flow processes and campaign delivery.
• Provide internal training on tools and processes to drive operational excellence.
• Prepare high-level KPIs and team achievements for leadership and board members.
• Ensure marketing technology practices comply with data privacy regulations and industry standards.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• 5+ years of experience in marketing operations, digital marketing, or a similar role.
• Expertise in marketing automation tools and CRM systems (Marketo, Salesforce, BigMarker, LeanData, etc.).
• Proficiency in data analytics (Google Analytics, Marketo Measure, etc.) with a track record of using data to drive campaign decisions.
• Experience with SEO, website management (WordPress, Elementor), paid search, and paid social campaigns.
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Excellent communication, organizational, and problem-solving skills.
• Marketo Certified Expert preferred.

Nice-to-haves

• Strong strategic thinking and planning skills.
• Ability to analyze and act on performance data.
• Proficient in marketing operations processes, demand generation, and lead management.
• Exceptional collaboration skills and ability to work cross-functionally.
• Highly organized with strong attention to detail and project management capabilities.

Benefits

• Inclusive and collaborative company culture.
• Market competitive total compensation package.
• Volunteer time off and charitable donation matching.
• Regular hackathons/events to build projects and collaborate with others.
• Strong support for career growth, including mentorship programs and leadership training.
• Access to conferences and employee resource groups.
• Health, vision, and dental benefits.
• Exceptional maternity leave coverage.
• Unlimited PTO and flexible schedule.
• 401K matching.