Capital One - New York, NY
posted 3 months ago
Capital One is on a transformative journey to establish itself as a technology company while navigating the complexities of a highly regulated business environment. As part of this journey, we have developed a suite of internal solutions tailored to meet the challenges of a digital-first, cloud-first business at scale. We are now exploring the potential of offering these solutions to others through a new line of business, Capital One Software (COS). The Capital One Software marketing team is seeking a Manager of Marketing Operations who possesses strong analytical skills, strategic thinking, and technical expertise to oversee and optimize our marketing operations. This role is pivotal in partnering closely with the Revenue Operations team to monitor, measure, and analyze the effectiveness of our marketing initiatives, using insights to drive our marketing program forward to achieve revenue growth and overall company goals. In this role, you will be responsible for monitoring the collection, management, and flow of data between marketing and sales systems, such as Marketo and Salesforce. You will identify and rectify any inconsistencies or inaccuracies to maintain data integrity and hygiene. Conducting ongoing analysis in our marketing database will be essential, as you will provide insights that help drive lead generation, nurture, and qualification strategies. You will also identify qualified segments within our database to target with nurture campaigns and account-based marketing programs, aiming to increase conversion rates of Marketing Qualified Leads (MQLs) into opportunities. Additionally, you will develop and maintain lead qualification criteria, regularly updating them based on new learnings, data, and feedback from the sales team. Partnering closely with the Revenue Operations team, you will track and analyze the impact of marketing efforts on customer acquisition and develop unified pipeline reporting. Leading a holistic marketing reporting program will be part of your responsibilities, where you will create and socialize reports on marketing performance, ROI, and operational efficiency, leveraging insights to recommend optimizations and future strategies. You will also ensure effective rollouts of new marketing operations capabilities and technology, including implementation plans, change management, training, and adoption monitoring. Identifying bottlenecks and inefficiencies in marketing operations processes and workflows will be crucial, as you will develop and implement strategies for process improvement. Furthermore, you will secure and maintain contracts for third-party vendors and marketing tools, leading the strategy to maximize ROI from each. Creating and maintaining scalable processes that ensure best practices in lead generation and database management will be a key focus of your role.