Manager, Marketing Operations

$70,000 - $85,000/Yr

Preferred Travel - Washington, DC

Full-time - Mid Level

Washington, DC

Administrative and Support Services

About the position

The Manager, Marketing Operations is responsible for overseeing the development and implementation of digital creatives and marketing campaigns for Preferred Travel Group (PTG). This role involves managing project timelines, defining business objectives, and coordinating with various internal departments and external agencies to ensure successful campaign execution. The manager will leverage insights and feedback to continuously improve marketing strategies and will play a key role in the digital creative process.

Responsibilities

• Manage the project management process of digital creatives and campaigns, creating custom timelines, briefs, and managing the team's queue of projects.
• Enhance department and organization by accepting ownership for new and unique requests; exploring opportunities to add value to marketing content.
• Make recommendations and define marketing strategies to continuously refine the marketing mix to drive business results.
• Monitor and communicate campaign status, ensure campaign implementation follows organizational brand guidelines, and adjust as needed to address gaps and optimize performance.
• Continuously assess and report on the results of completed campaigns and campaign processes and implement improvements where necessary.
• Improve new campaigns using data and feedback from existing and previous projects.
• Train talent on project management platforms to ensure successful procedure and implementation of marketing campaigns.
• Lead kickoff calls, project status calls, weekly team calls, and one-on-ones with business owners and production team members.
• Conduct campaign material reviews and quality assurance procedures to ensure all creatives are accurate and within scope.
• Assist in other eCommerce related projects as needed.

Requirements

• 4+ years of campaign management experience is required.
• Strong communication, relationship, project, time management, and analytical skills.
• Outstanding attention to detail and organizational skills.
• MS Office knowledge (Word, Excel, Power Point, etc.).
• Experience with project management software, Asana is a plus.
• Demonstrated ability to manage a large number of campaigns and projects simultaneously.
• A bachelor's degree in marketing, advertising, communication studies or a related major is preferred.

Nice-to-haves

• Experience with Google Analytics.
• Familiarity with Digital Asset Management Systems.
• Knowledge of Jira.

Benefits

• Hybrid work environment allowing flexibility between office and remote work.
• Competitive salary range of $70,000 - $85,000 annually.