Manager, Marketing Operations

$84,600 - $155,100/Yr

The Trade Desk - Ventura, CA

Full-time - Mid Level

Ventura, CA

Professional, Scientific, and Technical Services

About the position

The Marketing Operations Manager at The Trade Desk plays a vital role in enhancing global marketing initiatives by managing the marketing operations delivery roadmap, optimizing regional campaigns, overseeing marketing technology, ensuring compliance with data regulations, and driving continuous process improvements. This position supports successful marketing outcomes across multiple markets, aiming for operational efficiency and impactful results on a global scale.

Responsibilities

• Own and manage the delivery roadmap for marketing operations, ensuring alignment with business goals and optimizing processes.
• Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, and ensuring adherence to global best practices.
• Deliver localized training sessions to marketing teams and develop training materials to support the adoption of marketing tools and processes.
• Work with the Director of MOPS to develop and maintain the marketing technology roadmap, evaluating and implementing new marketing technologies.
• Ensure regional compliance with data regulations such as GDPR and CCPA, and conduct regular audits to maintain data integrity and security standards.
• Develop and maintain standardized processes and documentation, implementing best practices across marketing operations.
• Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies.

Requirements

• A minimum of 6 years in marketing operations, campaign management, or related fields.
• Proven expertise in executing regional marketing campaigns and managing marketing technology platforms.
• Strong knowledge of marketing automation tools (Marketo preferred), CRM systems, and digital marketing channels.
• Experience with user management and system administration within marketing technology platforms.
• Ability to analyze campaign performance data and derive actionable insights to optimize marketing efforts.
• Excellent communication skills with a proven ability to collaborate effectively with cross-functional teams.

Nice-to-haves

• Experience with additional marketing automation tools beyond Marketo.
• Familiarity with data analytics tools to enhance campaign performance analysis.

Benefits

• Competitive salary range of $84,600 - $155,100 per year.
• Inclusive company culture that values unique experiences and perspectives.