Manager, Marketing Planning And Strategy - Marketplace

$96,000 - $186,000/Yr

Walmart - Bentonville, AR

Full-time - Mid Level

Onsite - Bentonville, AR

General Merchandise Retailers

About the position

The Manager, Marketing Planning and Strategy - Marketplace at Walmart will develop and implement marketing plans aimed at enhancing growth for the Marketplace business. This role involves collaboration across various business units to ensure executional excellence and alignment with strategic initiatives. The position is part of a dynamic marketing team recognized for its innovative approach and commitment to customer insights, aiming to redefine shopping experiences for millions of customers.

Responsibilities

• Utilize data and insights to shape and execute impactful marketing plans.
• Work across category marketing teams to align on Marketplace goals and objectives.
• Ensure Marketplace strategic initiatives are integrated and prioritized within Marketing campaigns and processes.
• Monitor business performance and optimize marketing tactics to meet marketing and business goals.
• Support weekly analytics reviews in collaboration with analytics partners.
• Collaborate with Ecommerce to drive seamless customer experiences.
• Create and help scale best-in-class efficient routines, processes and timelines, embedding executional excellence into everything you do.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field.
• Possessing robust organizational abilities, a strong sense of responsibility and accountability, and the knowledge to guide projects involving various team's inputs and dependencies.

Nice-to-haves

• Master's degree in Business Administration or related field.
• 3+ years of experience leading cross functional teams and influencing cross functional partners like Merchandising, Creative, Media, Insights.
• 2+ years of experience in Retail Analytics, Digital Analytics, or eCommerce Analytics.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Incentive awards for performance
• Short-term and long-term disability
• Company discounts
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program