Manager, Marketing SEO

Spectrum - Stamford, CT

Full-time - Mid Level

Stamford, CT

Telecommunications

About the position

The SEO Manager is responsible for developing and executing comprehensive on-page and off-page SEO strategies, including GEO and Local SEO. This role involves implementing SEO optimization efforts across multiple domains and platforms, analyzing performance metrics, and providing actionable insights. The SEO Manager coordinates with content teams, oversees SEO projects, and integrates competitive insights into strategy, ensuring alignment with paid search and other marketing efforts.

Responsibilities

• Lead the development and execution of on/off page SEO strategies including Local SEO and GEO.
• Develop and execute SEO content strategies to enhance search visibility and accuracy of products and services.
• Coordinate with content teams to align SEO strategies with content creation and distribution.
• Analyze SEO performance data and provide actionable insights to the SEO Lead and cross-functional teams.
• Manage day-to-day SEO operations, including site performance, keyword research, on-page optimization, and link-building efforts.
• Integrate competitive landscape insights into SEO strategies to identify opportunities and threats.
• Collaborate with creative and paid search/media teams to ensure cohesive messaging and strategy.
• Oversee the execution of SEO campaigns and initiatives, ensuring timely implementation.
• Develop and present reports on SEO performance, including metrics related to structured data and competitive landscape.
• Advocate for best practices in SEO and structured data across the organization.
• Support the SEO Lead in developing and refining SEO strategies and roadmaps.
• Ensure that SEO efforts comply with search engine guidelines and industry standards.
• Provide guidance and support to the SEO Specialist in executing SEO tasks and projects.
• Monitor industry trends and emerging technologies related to SEO and structured data.
• Facilitate communication between SEO and other departments to align strategies and goals.
• Review and analyze the impact of structured data and competitive insights on SEO performance.
• Manage relationships with external vendors and tools for SEO and competitive analysis.

Requirements

• Minimum five (5) years of experience in front- and back-end search engine optimization with ownership over site performance.
• Ability to read, write, speak and understand English.
• Collaborative, curious, creative, analytical, organized, and detail-oriented.
• Ability to work proactively and think creatively across diverse groups.
• Willingness to experiment with new techniques and analyze results.
• Ability to take initiative and drive efforts to meet traffic goals and KPI targets.
• Effective verbal and written communication skills, with proficiency in visual communication and presentation.
• Ability to learn and adapt to the changing web environment.
• Demonstrated ability to build and manage strong relationships with partners and stakeholders.
• Ability to identify and resolve complex critical issues.
• Proven organizational skills and attention to detail.
• Knowledge of web technologies including HTML, CSS, and JavaScript.
• Experience with analytics applications (Adobe Analytics preferred) and SEO tools such as Semrush, ScreamingFrog, Google Search Console.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint.

Nice-to-haves

• Experience with digital marketing and brand messaging.
• Understanding of information architecture and customer experience best practices.

Benefits

• Comprehensive benefits package that rewards employees for their contributions.
• Support for all aspects of employee well-being.