Manager, Marketing Technologies

$133,500 - $180,900/Yr

Men's Wearhouse - Dublin, CA

Full-time - Manager

Dublin, CA

10,001+ employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Manager, Marketing Technologies at Tailored Brands is a pivotal role within the Technology team, responsible for overseeing marketing technology initiatives that enhance customer engagement and retention. This position involves managing a team, implementing marketing platforms, and collaborating with various business leaders to align technology solutions with business goals. The role requires a strategic mindset to evaluate new technologies and optimize the customer journey through effective marketing strategies.

Responsibilities

• Identify and evaluate new Martech and Adtech technologies to improve customer engagement, retention, and lead generation.
• Manage and implement marketing platforms such as email marketing, campaign management, SMS, loyalty, and personalization tools.
• Enable and manage integrations with adtech platforms including affiliates, social media, and DSPs.
• Collaborate with cross-functional teams to ensure technology solutions align with business goals.
• Design and implement marketing technology strategies and workflows to optimize the customer journey.
• Stay updated on industry trends and best practices in digital marketing and incorporate them into the company's strategy.
• Manage a team of permanent employees and consultants, mentoring them for success.
• Conduct quarterly reviews of employees, setting and monitoring goals.
• Oversee project implementation and vendor negotiations, seeking cost-saving opportunities.
• Train marketing teams on the use of marketing technology tools and monitor performance data.

Requirements

• Bachelor's Degree or greater in Computer Science or related field.
• 7+ years of experience in implementing customer communication channels such as Email and SMS.
• 7+ years of experience building and leading high-performing technology teams.
• Exceptional communication skills with both technical and business partners.
• Exceptional analytical and critical thinking skills.
• Experience integrating various marketing and advertising tools into a cohesive system.
• Thorough understanding of campaign life cycles and management solutions for digital campaigns.
• Experience managing multimillion-dollar, multiyear IT programs with multiple vendors.

Nice-to-haves

• Experience with personalization platforms.
• High intellectual curiosity and work ethic.

Benefits

• Store discount
• Paid jury duty
• Commuter assistance
• Dental insurance
• 401(k)
• Paid time off
• Adoption assistance
• Vision insurance
• Life insurance