Manager Marketing Technology and Operations

Highmark Health - Boise, ID

Full-time - Manager

Boise, ID

Insurance Carriers and Related Activities

About the position

The Manager of Marketing Technology and Operations at Highmark Health is responsible for leading the optimization and transformation of marketing operations processes. This role focuses on driving efficiency, effectiveness, and innovation within the marketing function, requiring a strategic thinker with a passion for innovation and a proven track record in organizational change. The successful candidate will possess operations expertise to enhance marketing processes and technology, alongside strong leadership skills to guide teams through significant transformations.

Responsibilities

• Perform management responsibilities including hiring, coaching, performance management, and staff productivity.
• Plan, organize, staff, direct, and control the day-to-day operations of the marketing department.
• Develop and implement policies and programs as necessary, with potential budgetary responsibility.
• Develop and execute a comprehensive 3-5-year marketing operations transformation roadmap.
• Implement and optimize marketing work management tools such as Adobe Workfront and Salesforce Marketing Cloud.
• Establish a marketing operations center of excellence to drive best practices and continuous improvement.
• Implement agile methodologies to increase speed-to-market and scalability.
• Architect and implement a future-state vision for the marketing operations technology stack.
• Evaluate and implement Gen AI tools and use cases to enhance marketing operations and content development.
• Drive a culture of data-driven decision making and operational excellence.
• Develop a governance framework for rapid experimentation and iteration of marketing operation strategies.
• Regularly report transformation progress to marketing leadership and manage stakeholder expectations.
• Lead change management initiatives, including developing communication plans and training programs.
• Build and lead a high-performing team of marketing operations specialists.
• Develop and manage the budget for marketing operations transformation initiatives.
• Develop a comprehensive framework for measuring marketing operations ROI.
• Implement performance dashboards providing real-time insights to drive decision making.

Requirements

• Proven experience in marketing operations and technology management.
• Strong leadership skills with experience in managing teams and driving change.
• Expertise in process optimization and work management tools.
• Experience with agile methodologies and data-driven decision making.
• Ability to develop and implement strategic roadmaps for transformation.

Nice-to-haves

• Familiarity with Gen AI tools and their application in marketing operations.
• Experience in budget management and financial oversight.
• Knowledge of performance measurement frameworks and ROI analysis.

Benefits

• Health insurance coverage
• Dental insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options