Manager - Marketing

Shoes For Crews - Boca Raton, FL

Full-time - Mid Level

Boca Raton, FL

Leather and Allied Product Manufacturing

About the position

The B2B Marketing Manager at Shoes For Crews is a results-driven marketing leader responsible for developing and executing marketing strategies for business-to-business (B2B) and business-to-business-to-consumer (B2B2C) segments. This role focuses on omni-channel marketing efforts, collaborating with various teams to create a customer-centric approach that drives engagement and growth. The manager will oversee marketing initiatives, optimize communication strategies, and leverage data analytics to measure campaign performance and impact.

Responsibilities

• Oversee the B2B corporate and unit-level customer marketing planning, execution, testing, and measurement for all marketing initiatives.
• Develop and execute effective communications and messaging strategy across channels and customer journeys for B2B audiences.
• Align the communications plan with the Sales Leadership Team.
• Leverage various digital and traditional touchpoints to drive sales and engagement.
• Activate and drive awareness of the safety footwear program at the unit level across the US and Canada.
• Optimize the right channel mix and frequency based on segmentation and an account-based marketing (ABM) approach.
• Work with the Sales Team to develop relevant content and sales enablement tools.
• Manage the B2B marketing calendar and workflows for omnichannel campaigns.
• Leverage data and analytics to measure results and optimize channel performance.
• Produce, share, and present plans, results, and insights to senior leadership and stakeholders.
• Manage agency partners and interface with B2B customers as needed.
• Develop a team of B2B marketers and ensure their continued development.

Requirements

• Bachelor's Degree in marketing, business, or general management required; MBA is a plus.
• 5+ years of B2B and end-user marketing experience with strong digital and traditional marketing expertise.
• Proven effectiveness across various audiences and channels (Email, SMS, website, social, paid media, direct mail, etc.).
• Experience in building compelling campaigns and content that resonate with relevant audiences.
• Unit-level and franchise marketing experience is a plus; ABM experience preferred.
• Excellent presentation, communication, and writing skills.
• Comfortable working with Sales Teams and external customers.
• Analytical and critical thinker with a problem-solving mindset.
• Team management experience.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Experience with Salesforce, CRM tools, and Google Analytics preferred.
• Ability to prioritize and execute tasks in a fast-paced environment.
• Strong project management experience with solid organization and prioritization skills.

Nice-to-haves

• Unit-level and franchise marketing experience
• ABM experience

Benefits

• Competitive salary
• Generous Health Benefit Package (some at NO cost)
• 401(k) with 3% match
• Paid vacation, holidays, and sick leave
• Hybrid and remote schedules
• Employee recognition platform
• Employee discounts (Including a FREE pair of shoes)
• Wellness program
• Robust onboarding program