Manager, Marketing

Watkins Glen International - Watkins Glen, NY

Full-time - Mid Level

Watkins Glen, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

The Marketing Manager at Watkins Glen International (WGI) plays a crucial role in supporting the execution of consumer marketing strategies and plans. This position focuses on administrative and general support to enhance team productivity and efficiency, while leading the development and implementation of marketing campaigns across various platforms.

Responsibilities

• Support and lead the development and execution of marketing strategies and multi-platform promotional plans.
• Lead the execution and implementation of marketing campaigns and promotions across all platforms.
• Ensure accuracy and excellence of all work done by internal and external creative partners.
• Schedule meetings, prepare materials, and take notes during meetings.
• Update and manage all key marketing documents/assets regularly.
• Review and edit website content, submitting forms for necessary changes.
• Collaborate with various departments within WGI/NASCAR on grassroots and event initiatives.
• Assist with the day-to-day management of WGI marketing strategies and plans.
• Track performance of all digital and email efforts, becoming an expert on key performance metrics.
• Submit creative requests and provide input on creative development and execution of marketing campaigns and materials.
• Support the development of presentations and help package reports, analysis, and business performance metrics.
• Coordinate and execute VIP experiences for promotional prize winners.
• Write and execute Public Address Announcements during event weekends.
• Assist with developing plans and managing implementation of jumbotron inventory.
• Supervise seasonal event staff and act as point person for track photographers.
• Support the President and team lead with special projects or other duties as assigned.

Requirements

• Bachelor's degree in sports/entertainment management, business, or communications; or equivalent combination of education and experience.
• Minimum of four years related experience in sports or entertainment event marketing.
• Proven track record of creative, successful events.
• Excellent proofing skills.
• Experience collaborating with colleagues in graphic design, sales, marketing, and communications.
• Ability to work independently and as part of a team.
• Excellent organizational, negotiating, and multitasking skills.
• Strong understanding of digital marketing tools and techniques, including social media and email marketing.
• Ability to remain calm under pressure and maintain a customer-service mindset.
• Creative mindset with strong attention to detail.
• Ability to establish and maintain relationships with vendors.
• Exceptional communication and interpersonal skills.
• Ability to lead projects and manage multiple priorities in a fast-paced environment.
• Experience in managing budgets and tracking expenses.
• Self-starter who takes initiative and can manage projects from start to finish.
• Ability to anticipate problems and implement immediate corrective action.
• Proficient computer skills including Microsoft Office Suite.
• Knowledge of Adobe Creative Suite (Cloud Creative) is a plus.
• Must possess a valid driver's license with a safe driving record.

Nice-to-haves

• Experience in managing budgets and tracking expenses.
• Knowledge of Adobe Creative Suite (Cloud Creative).

Benefits

• Highly competitive salaries
• Solid benefits package focused on wellness
• Opportunities for personal and professional growth