Manager, Marketing

$86,700 - $154,330/Yr

WSP Global - Minneapolis, MN

Full-time - Manager

Minneapolis, MN

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Marketing Manager at WSP USA will play a crucial role in supporting the Earth & Environment (E&E) business through strategic marketing initiatives, including conference and event planning, collateral production management, and client account program support. This position requires a leader with experience in the A/E/C industry who can effectively collaborate with various teams to achieve marketing objectives and enhance client engagement.

Responsibilities

• Lead strategic discussions with regional leaders and marketing managers regarding conferences and events.
• Develop, manage, and execute a regional/local E&E conference/event program.
• Research, gather, and edit collateral materials, ensuring accuracy and compliance.
• Analyze business processes and recommend efficiencies using innovative technologies.
• Ensure proposals and marketing materials are compliant and delivered timely.
• Manage the creation and delivery of high-quality marketing collateral.
• Work with conference/event teams to develop strategies based on business intelligence.
• Support the client account program in partnership with account leaders.
• Collaborate with technical staff to write and edit content for clarity and compliance.
• Organize and coach technical staff for presentations.
• Prepare materials for internal and external meetings for client account teams.
• Coordinate communications activities, including press releases and newsletters.
• Support other marketing manager colleagues with various projects.

Requirements

• Bachelor's degree
• 7+ years' experience in the AEC industry in a similar capacity
• Minimum of 5 years' experience in advanced marketing skills
• Excellent verbal and written communication skills
• Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications-related software
• Possesses a strategic mindset
• Excellent organizational and editorial skills
• Demonstrated ability to handle multiple projects simultaneously
• Experience managing standard and complex proposals from onset to conclusion

Nice-to-haves

• Experience in digital marketing strategies
• Familiarity with environmental and engineering sectors
• Ability to work in a fast-paced environment
• Strong networking skills

Benefits

• Medical, dental, and vision coverage
• Disability and life insurance
• Retirement savings plan
• Paid sick leave and vacation
• Paid parental leave
• Paid time off for bereavement and voting