Manager Marketing

Children's Healthcare Of Atlanta - Brookhaven, GA

Full-time - Mid Level

Brookhaven, GA

Ambulatory Health Care Services

About the position

The Manager of Marketing at Children's Healthcare of Atlanta is responsible for leading marketing operations to deliver strategic marketing projects. This role involves managing the Workfront project management system, allocating creative resources, and supporting various marketing teams in executing the annual marketing plan. The position requires collaboration with internal and external communication teams and involves triaging marketing requests to ensure efficient project delivery.

Responsibilities

• Leads marketing operations efforts to resource and deliver on prioritized marketing project requests.
• Manages the Workfront project management system to allocate creative resources.
• Supports Clinical, Foundation, and National Reputation marketing teams in executing approved annual marketing plan tactics.
• Triages System Marketing requests received through marketing request queues.
• Partners and collaborates with peer managers and their teams in marketing and communications.
• Guides the team in developing engaging and effective creative content in multiple formats.
• Ensures the creative team has the appropriate details and briefs to complete their jobs successfully.
• Provides direction and oversight for select System Marketing strategic plans.
• Evaluates and identifies appropriate methods, tools, and tactics to achieve strategic requests.
• Maintains skill levels in technology tools such as Workfront and Adobe Analytics.
• Develops self and staff through training programs and experiences.
• Oversees team leads in supervising writers, designers, and other staff.
• Drives the evolution of visual identity standards and editorial style guides.
• Manages resourcing and project timelines, adapting to changing priorities.
• Coaches and develops employees, focusing on strategic thinking and interpersonal skills.
• Responsible for all aspects of managing and leading a team, including hiring and performance management.

Requirements

• Minimum of 6 years of experience in marketing or communications.
• Skill in using project management systems to track work.
• Experience in managing and mentoring a team.
• Expertise in marketing production processes.
• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, Healthcare Administration, or related field.

Nice-to-haves

• Agency experience
• Project management expertise.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling options.