MANAGER, MARKETING

Watkins Glen International Speedway - Watkins Glen, NY

Full-time - Mid Level

Watkins Glen, NY

1-10 employees

About the position

The Marketing Manager at Watkins Glen International is responsible for supporting the execution of consumer marketing strategies and plans. This role focuses on administrative support and project management to enhance team productivity and efficiency, while leading the development and implementation of marketing campaigns across various platforms.

Responsibilities

• Support and lead the development and execution of marketing strategies and multi-platform promotional plans.
• Lead the execution and implementation of marketing campaigns and promotions across all platforms.
• Ensure accuracy and excellence of all work done by internal and external creative partners.
• Schedule meetings, prepare notes, and manage key marketing documents/assets.
• Review and edit website content, submitting forms for necessary changes.
• Collaborate with various departments within WGI/NASCAR on grassroots and event initiatives.
• Assist with the day-to-day management of WGI marketing strategies and plans.
• Track performance of all digital and email efforts, becoming an expert on key performance metrics.
• Submit creative requests and provide input on creative development and execution of marketing campaigns.
• Support the development of presentations and packaging of reports, analysis, and business performance metrics.
• Coordinate and execute VIP experiences for promotional prize winners.
• Write and execute Public Address Announcements during event weekends.
• Assist with the management of jumbotron inventory and event staff supervision.
• Support the President and team lead with special projects or other duties as assigned.

Requirements

• Bachelor's degree in sports/entertainment management, business, or communications, or equivalent experience.
• Minimum of four years of related experience in sports or entertainment event marketing.
• Proven track record of creative, successful events.
• Excellent proofing skills and experience collaborating with graphic design, sales, marketing, and communications teams.
• Strong organizational, negotiating, and multitasking skills.
• Understanding of digital marketing tools and techniques, including social media and email marketing.
• Ability to work independently and as part of a team.
• Exceptional communication and interpersonal skills.
• Experience in managing budgets and tracking expenses.
• Proficient in Microsoft Office Suite; knowledge of Adobe Creative Suite is a plus.

Nice-to-haves

• Experience in event management and execution.
• Familiarity with NASCAR or motorsports marketing.

Benefits

• Competitive salary
• Solid benefits package focused on wellness
• Opportunities for personal and professional growth