Manager, Media Activation Social

$60,000 - $140,000/Yr

WPP - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

As a Manager, Paid Social at GroupM Nexus, you will oversee the operational management of clients' paid social marketing initiatives. This role involves strategic development for dedicated accounts while managing less experienced team members. You will be responsible for creating campaign strategies, monitoring performance analytics, and delivering client reports, all aimed at achieving transformational outcomes across digital channels.

Responsibilities

• Develop forecasts and plans using input from your Director and Account Director.
• Understand the client's product and marketing objectives to define campaign strategy and deliverable plans.
• Work closely with internal departments to develop fully integrated social campaigns.
• Monitor, track, and evaluate campaign performance analytics based on critical client metrics.
• Deliver monthly client reports.
• Think creatively and develop tools and tactics to improve efficiencies.
• Contribute to business reviews, corporate initiatives, automation projects, and new business efforts.
• Create or assist in creating POVs, standard methodologies, and key process documentation.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ years experience planning/buying across platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
• A solid record in growing account scale and success and delivering great customer experiences.
• Desire to manage and mentor junior team members; prior management experience is a plus.
• Demonstrated ability to use paid media strategy to complement earned media campaigns.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance