Manager, Member Growth Marketing

$105,000 - $115,000/Yr

Progyny - New York, NY

Full-time - Mid Level

New York, NY

Insurance Carriers and Related Activities

About the position

Progyny is seeking a Manager, Member Growth Marketing to enhance awareness of Progyny's benefits among clients' populations. This role involves collaborating with the client success team to understand client needs and recommending effective marketing strategies to engage their populations. The manager will also work within the marketing team to execute campaigns that align with shared utilization goals.

Responsibilities

• Work closely with the client success team to foster strong client relationships, ensuring alignment on marketing strategies and goals.
• Assist in developing and executing marketing campaigns that reach diverse audiences across multiple channels, ensuring both scalability and customization where it matters.
• Collaborate with internal teams to launch high-impact marketing campaigns.
• Track and analyze key metrics, making recommendations to optimize campaign performance.
• Contribute to the development of a playbook outlining best practices for member outreach and engagement.

Requirements

• 5-7 years of experience in marketing, with at least 2 years in a client-facing growth marketing role, preferably in a B2B2C environment.
• Demonstrated ability to manage marketing strategies that drive growth and achieve measurable results.
• Data-driven mindset with strong analytical and project management skills.
• Proven ability to collaborate across teams and communicate effectively with both internal and external stakeholders.
• Bachelor's degree in marketing, business, or related field.

Nice-to-haves

• Experience in healthcare, digital health, or employee benefits.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Adoption assistance
• Parental leave
• Vision insurance
• 401(k) matching
• Life insurance