Manager, Member Growth Marketing

$105,000 - $115,000/Yr

Progyny - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

Progyny is seeking a Manager, Member Growth Marketing to support our clients in raising awareness of Progyny's benefits within their populations. In this role, you'll work alongside the client success team as a member marketing subject matter expert. After getting to know your clients' unique needs, you'll recommend marketing strategies that effectively engage their populations toward meeting a shared utilization goal. You'll also work within the marketing team to bring those campaigns to life.

Responsibilities

• Work closely with the client success team to foster strong client relationships, ensuring alignment on marketing strategies and goals.
• Assist in developing and executing marketing campaigns that reach diverse audiences across multiple channels, ensuring both scalability and customization where it matters.
• Collaborate with internal teams to launch high-impact marketing campaigns.
• Track and analyze key metrics, making recommendations to optimize campaign performance.
• Contribute to the development of a playbook outlining best practices for member outreach and engagement.

Requirements

• 5-7 years of experience in marketing, with at least 2 years in a client-facing growth marketing role, preferably in a B2B2C environment.
• Demonstrated ability to manage marketing strategies that drive growth and achieve measurable results.
• Data-driven mindset with strong analytical and project management skills.
• Proven ability to collaborate across teams and communicate effectively with both internal and external stakeholders.
• Bachelor's degree in marketing, business, or related field.

Nice-to-haves

• Experience in healthcare, digital health, or employee benefits.

Benefits

• Paid family and parental leave
• Fertility and family building benefits (including egg freezing, IVF, and adoption support)
• Family care fund and Parents' Employee Resource Group
• Health, dental, vision and life insurance options for employees and family
• Free in-person, virtual and text-based mental health and wellness support
• Paid time off, including vacation, sick leave, personal days and summer flex time
• Company equity
• Bonus program
• 401(k) plan with company match
• Access to on-demand legal and financial advice
• Company social events
• Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office