University at Albany - Albany, NY
posted 4 months ago
The University at Albany, Massry School of Business is seeking a Manager of Communications and Marketing to enhance the visibility and appeal of its academic programs. This role is pivotal in crafting and executing comprehensive marketing strategies that resonate with both prospective students and the broader community. The Manager will be responsible for developing engaging content that aligns with the School's mission and values, ensuring that messaging is consistent across all platforms, including social media, email, and print media. In this position, the Manager will collaborate closely with various departments and program managers to devise targeted marketing plans aimed at attracting graduate and undergraduate students. This includes creating specialized content for external audiences, such as alumni and potential donors, and maintaining the School's social media presence to reflect current trends and engage with the audience effectively. The role also involves analyzing the effectiveness of marketing campaigns and utilizing social media tracking tools to assess performance. The Manager will oversee the School's website, ensuring it is up-to-date and user-friendly, and will utilize Customer Relations Management (CRM) systems to support marketing efforts. Participation in on-campus events is also a key responsibility, as the Manager will promote the School's achievements and initiatives. This position requires a proactive approach to content creation, including capturing visuals and collaborating with the Office of Communications and Marketing to produce high-quality marketing materials. Upholding branding consistency and best practices across all communications is essential to this role.