Manager of Integrated Marketing Strategy B2C2B

$110,000 - $130,000/Yr

Shrm - Alexandria, VA

Full-time - Manager

Alexandria, VA

Professional, Scientific, and Technical Services

About the position

The Manager of Integrated Marketing Strategy B2C2B is responsible for leading the development and execution of comprehensive marketing strategies that drive growth and engagement across various channels. This role focuses on personalization, data strategy, and leveraging market insights to enhance overall marketing effectiveness.

Responsibilities

• Develop and implement integrated marketing strategies that align with business goals.
• Lead personalization and data strategy initiatives to enhance customer engagement.
• Oversee holistic marketing strategy leadership across multiple channels.
• Utilize market insights and analytics to inform marketing decisions and strategies.
• Manage cross-channel campaign execution to ensure consistency and effectiveness.
• Drive growth and engagement through innovative marketing tactics.
• Collaborate with cross-functional teams to align marketing efforts with organizational objectives.

Requirements

• Proven experience in integrated marketing strategy development and execution.
• Strong understanding of personalization and data-driven marketing.
• Experience in leading cross-channel marketing campaigns.
• Ability to analyze market insights and apply them to marketing strategies.
• Excellent collaboration and communication skills.

Nice-to-haves

• Experience in B2C2B marketing environments.
• Familiarity with marketing analytics tools and platforms.
• Knowledge of current marketing trends and best practices.

Benefits

• Competitive salary range of $110,000 - $130,000 per year.
• Hybrid work environment.
• Full-time employment with potential for career growth.