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Apicha Community Health Center - New York, NY

posted 2 months ago

Full-time - Mid Level
New York, NY
Social Assistance

About the position

The Manager of Marketing and Communications (MMC) at Apicha Community Health Center plays a crucial role in overseeing the organization's communications and community-building efforts. This position is essential for increasing access to healthcare services for marginalized and medically underserved communities. The MMC will conceptualize and execute multichannel marketing campaigns, manage public relations activities, and supervise the Digital Marketing Specialist, ensuring effective communication strategies are implemented throughout the organization.

Responsibilities

  • Conceptualize and execute multichannel marketing campaigns across the prospect and customer lifecycle.
  • Manage content and updates for customers and internal touch points, establishing budget guidelines and participating in events.
  • Gather customer and market insights to inform outreach strategies and increase customer conversions.
  • Identify effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing as necessary.
  • Present ideas and final deliverables to internal and external teams, communicating with senior leaders about marketing programs and budgets.
  • Execute marketing plans in conjunction with the Digital Marketing Specialist and consultants.
  • Implement and manage public relations activities.
  • Manage and maintain up-to-date communications lists and disseminate communications to various lists.
  • Steward and monitor the Apicha CHC brand and brand identity for consistency.
  • Monitor, measure, and report the progress of various communications initiatives and patient online feedback.
  • Directly supervise the Digital Marketing Specialist and assist in managing consultants for marketing strategy and public relations.
  • Develop materials to educate staff on communication practices and coach team members on improving communication skills.

Requirements

  • Bachelor's degree in a related field of communication, marketing, or public relations.
  • Three or more years of experience in a relevant field.
  • Experience in supervising paid staff preferred.
  • Excellent written and verbal communication skills.
  • Proven work experience in communications required.
  • Fluency in Spanish or Asian languages, especially Bengali or Chinese, is a plus.
  • Ability to work as part of a team.
  • Competence in common office applications such as Microsoft Word, Excel, and PowerPoint; and Adobe Suite.
  • Experience with Hubspot, Constant Contact, or Salesforce is a plus.

Nice-to-haves

  • Experience working with Asian and Pacific Islanders, Immigrants, and LGBTQI communities.
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