MANAGER OF MARKETING & COMMUNITY RELATIONS

Gila Regional Medical Center - Silver City, NM

Full-time - Mid Level

Silver City, NM

Hospitals

About the position

The Manager of Marketing and Community Relations is responsible for enhancing the organization's brand image and community relations through strategic marketing and public relations initiatives. This role involves planning, implementing, and monitoring marketing programs that align with the organization's mission and vision, while also fostering collaborative relationships within the organization and the community.

Responsibilities

• Build brand image and awareness through community relations and marketing strategies.
• Plan, implement, and monitor ongoing strategic marketing, public relations, and communication programs.
• Work as a transformational leader in alignment with organizational values and leadership culture.
• Achieve assigned objectives, goals, and outcomes using standardized Performance Improvement tools.
• Develop cooperative working relationships with caregivers, departments, Medical Staff, and customers.
• Facilitate the development and execution of strategic marketing and public relations plans.
• Direct the development of marketing communication tools such as advertising, brochures, and newsletters.
• Oversee internet strategy, social media strategy, and website development.
• Conduct market research to understand consumer preferences and verify product viability.
• Advise senior administration on issues and public statements affecting the organization.
• Monitor and report on critical measures of marketing and service line success.
• Supervise Marketing caregivers, establish goals, provide feedback, and evaluate performance.

Requirements

• Bachelor's degree or currently enrolled in a Bachelor's degree program in Marketing or Communications.
• Proficient in MS Office (Word, Excel, PowerPoint, Outlook) and Adobe Suite (InDesign, Photoshop, Illustrator).
• Strong public relations skills.
• Graphic and web design experience preferred.
• 3 years of marketing/communications experience, preferably in the healthcare field.
• 1 year of management experience.

Nice-to-haves

• Experience in healthcare marketing and communications.
• Advanced graphic design skills.

Benefits

• Health insurance coverage.
• Paid holidays.
• Professional development opportunities.