Manager of Marketing Operations (RapidScale)

$85,500 - $128,300/Yr

Cox Communications - Raleigh, NC

Full-time - Mid Level

Raleigh, NC

1-10 employees

Broadcasting and Content Providers

About the position

The Manager of Marketing Operations at RapidScale is responsible for overseeing the operational management and optimization of marketing initiatives. This role acts as a bridge between strategy and execution, ensuring the marketing team has the necessary tools, processes, and insights to succeed while aligning closely with sales and other key business functions. The ideal candidate will possess strong analytical skills, exceptional project management abilities, and a passion for driving results through effective marketing processes and technologies.

Responsibilities

• Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
• Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
• Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
• Prepare and present regular reports on marketing performance and ROI to stakeholders.
• Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
• Analyze and provide feedback and insights on lead quality and funnel impact.
• Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
• Manage the marketing budget, maintaining a consistent format, tracking expenditures, and ensuring alignment with strategic priorities.
• Identify cost-saving opportunities and optimize resource allocation.
• Oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
• Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
• Oversee the planning and execution of marketing campaigns, ensuring they align with overall business objectives.
• Coordinate cross-functional teams to ensure timely delivery of projects.
• Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline generation through effective use of marketing tech stack and best practices.
• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Requirements

• Bachelor's degree in a related discipline and 6 years' experience in a related field.
• 1+ year of experience in management or lead role.
• Proficiency in CRM platforms and marketing automation tools (e.g., HubSpot, Marketo).
• Proficiency in data analysis tools (PowerBI), with the ability to interpret metrics and create actionable insights.
• Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.

Nice-to-haves

• Experience with budgeting and financial analysis.
• Familiarity with digital marketing channels, including SEO, PPC, and social media.
• Knowledge of data privacy regulations and best practices.

Benefits

• Paid jury duty
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Military leave
• Paid time off
• Parental leave
• Vision insurance
• Volunteer time off
• Bereavement leave