Manager of Merchandise and Marketing

Washington Spirit - Falls Church, VA

Full-time - Mid Level

Falls Church, VA

About the position

The Manager of Merchandise & Marketing at Washington Spirit is responsible for developing and executing the merchandise strategy as part of the marketing team. This role requires a blend of design expertise and marketing acumen to create innovative merchandise that resonates with fans and drives revenue both online and in-stadium. The position involves collaboration with various teams to enhance the fan experience and promote merchandise effectively.

Responsibilities

• Build out a 12-month product calendar to raise YoY revenue online and in-stadium.
• Collaborate with Ticketing and Fan Experience teams on promotional giveaways.
• Design new merchandise for regular season and special events.
• Manage the concessionaire, Soccer Post, including internal orders and revenue reporting.
• Work with content and marketing teams to promote and sell new merchandise.
• Hire and manage seasonal staff for home matches.
• Support matchday and special event merchandise operations, including setup and teardown of merchandise stands.
• Assist the marketing team with assigned projects.

Requirements

• 3+ years of experience in a similar role.
• Proficiency in Adobe Photoshop and Illustrator.
• Experience in transforming a sports entity into a lifestyle brand.
• Ability to deliver innovative ideas and manage multiple projects effectively.
• Experience in vendor and staff management.
• Capability to implement long-term planning and execute short-term tasks.
• Entrepreneurial spirit and innovative mindset.

Nice-to-haves

• Experience in sports marketing or merchandise management.
• Strong organizational skills.

Benefits

• Health insurance
• Flexible schedule
• Retirement plan
• Unlimited vacation time off
• Hybrid work opportunities
• Career development opportunities