Manager of Public Relations & Communications

Imagine! Colorado - Lafayette, CO

Full-time - Manager

Lafayette, CO

About the position

Imagine! is creating a world of opportunities for all abilities and seeks a Manager of Public Relations and Communications with demonstrated experience leading communications and public relations strategy for a mission driven organization. In partnership with Imagine! leadership, develops and implements comprehensive marketing and communication strategies to advance Imagine's! mission, vision, values and overall brand. Raises awareness of Imagine! and introduces our services to a wider audience, sharing our story with funders, businesses, elected officials, families, the medical community, current and potential employees, and the public.

Responsibilities

• Develops and implements an organizational strategy for marketing, communications and public relations.
• Develops and implements, in partnership with leadership, communication strategies to strengthen relationships with Imagine! stakeholders.
• Creates and conducts stakeholder feedback opportunities regarding communications, synthesizes feedback data, and makes continual improvements based on feedback.
• Serves as the public relations advisor to the CEO, Imagine! Leadership, and staff.
• Responsible for stakeholder engagement in marketing, communications, and public relations.
• Responsible for media activities including contacting media outlets, coordination of media events, and content creation.
• Coordinates crisis communication, including the development and maintenance of a crisis communication plan with input and approval from executive leadership.
• Oversees and maintains clear and consistent communication and graphic standards for all internal and external communications, including the website, social media and other electronic means.
• Develops, writes and edits website content that is compelling, impactful and in alignment with mission, values and strategic priorities as well as engaging, optimized for search engine optimization, and updated regularly.
• Supports departments with online registrations as needed.
• Develops engaging content and strategic messaging across various channels-including email, intranet, videos, and more -to keep employees informed and aligned with company goals.
• Introduces creative approaches to internal communications, utilizing multimedia content, storytelling techniques, and emerging technologies to engage employees.
• Writes, produces, promotes and distributes all informational and marketing publications, ensuring that all materials are prepared to have maximum success and respect for our various constituencies.
• Coordinates all print and electronic media opportunities and activities, including press releases.
• Offers assistance to members of the media, researchers, and other organizations conducting work in the field of intellectual and developmental disabilities.
• Responsible for the creation and management of Imagine! internal and external newsletters by developing articles regarding Imagine! programs, activities, and developments.
• Evaluates and monitors potential publishing and electronic communication opportunities.
• Provides support to the leadership team, Imagine! departments, and other select committees as necessary.
• Coordinates any subcontracted communications/marketing services.
• Represents Imagine! at community and business events as needed.

Requirements

• Expert skills in marketing, public relations, and on-line publication production.
• Expert skill in social media.
• Exceptional written, visual, and verbal communication abilities, with a talent for crafting messages that resonate with diverse employee audiences.
• Exceptional writing skills, creativity, and the ability to connect with employees at all levels to foster a strong organizational culture.
• Skill and ability in website development and maintenance.
• Knowledge of the ADA as it relates to website accessibility and content creation.
• Expert skill and ability in public speaking and presentations.
• Effective and creative negotiator and problem solver with the ability to build strong relationships and collaborate effectively with employees, contractors, stakeholders and leadership.
• Willingness to align internal communications with broader organizational goals and adapt strategies based on feedback and metrics.
• Ability to work effectively with various technologies including word processing software, internet-based databases, etc.
• Possession of a valid driver's license and ability to meet Imagine! driving requirements.
• This position requires regular use of a personal vehicle with liability insurance that meets Imagine! standards.
• This position requires regular use of a personal mobile device such as a smartphone or tablet.

Nice-to-haves

• Master's degree highly preferred.
• Bilingual in Spanish and English preferred.

Benefits

• Regular travel throughout the Front Range area.