Manager of Store Experience & Marketing

L.L. Bean - Freeport, ME

Full-time - Mid Level

Onsite - Freeport, ME

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The position at L.L.Bean is focused on enhancing the overall store experience and channel marketing through strategic initiatives, in-store events, and effective marketing strategies. The role serves as a liaison between the store division and marketing, aiming to drive customer engagement, increase traffic, and support retail growth. This home office-based role requires a dynamic individual with a strong background in retail marketing and event management, responsible for planning and executing store openings and events while fostering a culture of diversity and inclusion.

Responsibilities

• Plan and oversee the execution of in-store events to attract and engage customers.
• Coordinate with district and store managers to promote events and integrate them into store operations.
• Measure and analyze the success of events and recommend improvements.
• Lead the planning and execution of new store openings and grand re-openings.
• Develop marketing strategies to build excitement around new and remodeled stores.
• Collaborate with cross-functional teams to ensure successful store launches.
• Develop and execute comprehensive marketing campaigns to drive retail traffic and boost sales.
• Create and manage promotional activities, special offers, and loyalty programs.
• Assist in market research and analysis to inform marketing strategies and initiatives.
• Monitor and analyze retail traffic patterns and customer behaviors.
• Provide regular reports on traffic trends and marketing effectiveness.
• Assist in the creation and launch of immersive selling initiatives to enhance customer experience.
• Develop product knowledge programs in partnership with Home Office and Field Leaders.
• Manage the budget for store experience, marketing, openings, and events.

Requirements

• Bachelor's degree or equivalent experience.
• 5+ years of experience in retail marketing events or store experience.
• Experience in a retail company or setting.
• Experience in recruiting and implementing diversity, equity, and inclusion practices.
• Demonstrated capacity for collaborative work in a retail environment.

Nice-to-haves

• Experience with event management in a retail context.
• Strong analytical skills for traffic analysis and reporting.
• Ability to develop innovative marketing strategies.

Benefits

• Health and wellness programs
• Financial support for health goals
• Work-life balance initiatives
• Opportunities for outdoor activities