Manager of UX, CRO & SEO

$75,527 - $161,383/Yr

Stride K12 - Dover, DE

Full-time - Manager

Dover, DE

Educational Services

About the position

As the Senior Manager of UX, CRO & SEO at Stride, Inc., you will lead the redefinition of the user experience across the enrollment journey. This role involves championing systems design and storytelling to create a holistic user journey across digital touchpoints. You will implement data-driven, user-focused strategies that balance conversion rate optimization with customer satisfaction, collaborating with various teams to enhance user experience, improve organic search visibility, and increase conversion rates on digital properties.

Responsibilities

• Lead the UX, CRO, and SEO strategy for digital platforms, ensuring a user-centric approach.
• Design and implement A/B tests and multivariate tests to improve user experience and conversion rates.
• Collaborate with researchers, designers, developers, and marketers to create intuitive user interfaces.
• Utilize analytics tools to track and analyze user behavior, identifying opportunities for improvement.
• Develop and maintain a deep understanding of the user base through UX research.
• Guide UX content strategy, design, and information architecture for consistency across platforms.
• Ensure content is optimized for search engines and aligns with user search behaviors.
• Create engaging experiences that address consumer questions and encourage further engagement.
• Present findings and recommendations to senior leadership, advocating for UX, CRO, and SEO best practices.
• Stay updated with industry trends and emerging technologies to enhance digital experiences.
• Manage a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development.

Requirements

• Bachelor's degree in UX Design, Marketing, Human Computer Interaction, or a related field.
• 5-7 years of experience in UX design and CRO, with at least 3 years in a leadership role.
• Strong proficiency in UX design tools (e.g., Sketch, Figma, Adobe XD) and CRO tools (e.g., Visual Web Optimizer, Optimizely).
• Proven track record of leading successful UX and CRO initiatives.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

Nice-to-haves

• Strong strategic thinking and analytical skills.
• Excellent interpersonal and collaborative skills.
• Ability to work independently and within a team-oriented environment.
• Strong project management and organizational skills with attention to detail.
• Experience setting and delivering against measurable metrics.

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Bonus eligibility