Manager of UX, CRO & SEO

$75,527 - $161,383/Yr

Stride K12 - Lansing, MI

Full-time - Mid Level

Lansing, MI

Educational Services

About the position

As the Senior Manager of UX, you will lead the redesign of the user experience across the enrollment journey, focusing on creating a holistic user journey across digital touchpoints. This role involves collaborating with various teams to implement data-driven, user-focused strategies that balance conversion rate optimization with customer satisfaction. You will manage a team and advocate for an inclusive environment while enhancing user experience and improving conversion rates on digital properties.

Responsibilities

• Lead the UX, CRO, and SEO strategy for digital platforms with a user-centric approach.
• Design and implement A/B tests and multivariate tests to enhance user experience and conversion rates.
• Collaborate with researchers, designers, developers, and marketers to create effective user interfaces.
• Utilize analytics tools to track and analyze user behavior, identifying opportunities for improvement.
• Develop a deep understanding of the user base through foundational and evaluative UX research.
• Guide UX content strategy, design, and information architecture for consistency across platforms.
• Ensure content is optimized for search engines and aligns with user search behaviors.
• Create engaging experiences that address consumer questions and encourage further engagement with products and services.
• Present findings and recommendations to senior leadership, advocating for UX, CRO, and SEO best practices.
• Stay updated with industry trends and emerging technologies to maintain cutting-edge digital experiences.
• Manage a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development.

Requirements

• Bachelor's degree in UX Design, Marketing, Human Computer Interaction, or a related field.
• 5-7 years of experience in UX design and CRO, with at least 3 years in a leadership role.
• Strong proficiency in UX design tools (e.g., Sketch, Figma, Adobe XD) and CRO tools (e.g., Visual Web Optimizer, Optimizely).
• Proven track record of leading successful UX and CRO initiatives.
• Excellent analytical, problem solving, and project management skills.
• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

Nice-to-haves

• Strong strategic thinking and analytical skills.
• Excellent interpersonal and collaborative skills.
• Ability to work independently and within a team-oriented environment.
• Highly organized and detail-oriented with the ability to meet deadlines consistently.
• Experience setting and delivering against measurable metrics.

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Bonus eligibility