Manager of UX, CRO & SEO

$75,527 - $161,383/Yr

Stride K12 - Columbia, SC

Full-time - Senior

Columbia, SC

Educational Services

About the position

As the Senior Manager of UX, you will lead the redesign of the user experience across the enrollment journey, focusing on creating a holistic user journey across digital touchpoints. This role involves collaborating with various teams to implement data-driven, user-focused strategies that balance conversion rate optimization with customer satisfaction. You will manage a team and advocate for an inclusive environment while enhancing user experience and improving conversion rates on digital properties.

Responsibilities

• Lead the UX, CRO, and SEO strategy for digital platforms with a user-centric approach.
• Design and implement A/B tests and multivariate tests to improve user experience and conversion rates.
• Collaborate with researchers, designers, developers, and marketers to create intuitive user interfaces.
• Utilize analytics tools to track and analyze user behavior, identifying opportunities for improvement.
• Develop and maintain a deep understanding of the user base through foundational and evaluative UX research.
• Guide UX content strategy, design, and information architecture to maintain a consistent experience across platforms.
• Ensure content is optimized for search engines and aligns with user search behaviors.
• Ensure experiences create interest for consumers and encourage further engagement with products and services.
• Present findings and recommendations to senior leadership, advocating for UX, CRO, and SEO best practices.
• Stay updated with industry trends and emerging technologies to keep digital experiences cutting-edge.
• Manage a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development opportunities.

Requirements

• Bachelor's degree in UX Design, Marketing, Human Computer Interaction, or a related field.
• 5-7 years of experience in UX design and CRO, with at least 3 years in a leadership role.
• Strong proficiency in UX design tools (e.g., Sketch, Figma, Adobe XD) and CRO tools (e.g., Visual Web Optimizer, Optimizely).
• Proven track record of leading successful UX and CRO initiatives.
• Excellent analytical, problem solving, and project management skills.
• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

Nice-to-haves

• Strong strategic thinking and analytical skills.
• Excellent interpersonal and collaborative skills.
• Ability to work both independently and within a team-oriented environment.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• Ability to prioritize effectively and manage competing priorities.

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Bonus eligibility