Manager of UX, CRO & SEO

$75,527 - $161,383/Yr

Stride K12 - Lansing, MI

Full-time - Senior

Lansing, MI

Educational Services

About the position

As the Senior Manager of UX, you will lead our efforts to redefine the user experience across the enrollment journey. Reporting to the Vice President of Marketing & Web Operations, you will champion systems design and storytelling to create a holistic user journey across digital touchpoints. By collaborating with various teams, you will implement data-driven, user-focused strategies that effectively balance conversion rate optimization with customer satisfaction. Your role will involve understanding user needs and behavior, conducting A/B testing, and leveraging analytics to inform design and optimization efforts. In this position, you will work with a team to reimagine our enrollment experience and help expand access to online education. You will combine expert project management skills with a passion for user experience to lead initiatives that enhance user experience, improve organic search visibility, and increase conversion rates on our digital properties. By collaborating closely with partners in research, design, development, marketing, and enrollment teams, you'll help guide UX content strategy, research, and design to ensure consistency and relevancy across a variety of platforms. As a leader on the Marketing & Web Operations team, you will help advocate for an inclusive and transparent environment where every voice is heard and acknowledged. We welcome applicants from underrepresented backgrounds. Your responsibilities will include leading the UX, CRO, and SEO strategy for our digital platforms, ensuring a user-centric approach in all initiatives, and managing a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development opportunities.

Responsibilities

• Lead the UX, CRO, and SEO strategy for our digital platforms, ensuring a user-centric approach in all initiatives.
• Design and implement A/B tests and multivariate tests to improve user experience and conversion rates.
• Partner with researchers, designers, developers, and marketers to create intuitive and effective user interfaces.
• Utilize analytics tools to track and analyze user behavior, identifying opportunities for improvement.
• Develop and maintain a deep understanding of our user base through foundational and evaluative UX research.
• Guide UX content strategy, design, and information architecture to maintain a consistent experience across platforms.
• Work with other content teams to ensure consistency and relevancy across all platforms.
• Ensure content is optimized for search engines and aligns with user search behaviors.
• Ensure experiences create interest for consumers, addresses their questions, and encourages further engagement with our products and services.
• Present findings and recommendations to senior leadership, advocating for UX, CRO, and SEO best practices.
• Stay updated with industry trends and emerging technologies to keep our digital experiences cutting-edge.
• Manage a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development opportunities.

Requirements

• Bachelor's degree in UX Design, Marketing, Human Computer Interaction, or a related field.
• 5-7 years of experience in UX design and CRO, with at least 3 years in a leadership role.
• Strong proficiency in UX design tools (e.g., Sketch, Figma, Adobe XD) and CRO tools (e.g., Visual Web Optimizer, Optimizely, etc).
• Proven track record of leading successful UX and CRO initiatives.
• Excellent analytical, problem solving, and project management skills.
• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
• Strong strategic thinking, analytical thinking, problem solving skills.
• Excellent presentation skills with ability to leverage technology effectively.
• Excellent interpersonal and collaborative skills with ability to build strong working relationships.
• Ability to work both independently and within a team-oriented environment.
• Strong project management and organizational skills with attention to detail.
• Excellent written and oral communication skills.
• Experience setting and delivering against measurable metrics.
• Highly organized, detail oriented, meets deadlines consistently.
• Ability to prioritize effectively and manage competing priorities to deliver and drive results.
• High level of quality and accountability for work product.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc).

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Eligible employees may receive a bonus