Manager of UX, CRO & SEO

Stride K12 - Lansing, MI

Full-time - Mid Level

Lansing, MI

Educational Services

About the position

As the Senior Manager of UX, you will lead the redefinition of the user experience across the enrollment journey, focusing on creating a holistic user journey across digital touchpoints. This role involves championing systems design and storytelling, implementing data-driven strategies that balance conversion rate optimization with customer satisfaction, and collaborating with various teams to enhance user experience and improve conversion rates on digital properties.

Responsibilities

• Lead the UX, CRO, and SEO strategy for digital platforms with a user-centric approach.
• Design and implement A/B tests and multivariate tests to improve user experience and conversion rates.
• Collaborate with researchers, designers, developers, and marketers to create intuitive user interfaces.
• Utilize analytics tools to track and analyze user behavior, identifying opportunities for improvement.
• Develop and maintain a deep understanding of the user base through foundational and evaluative UX research.
• Guide UX content strategy, design, and information architecture to maintain a consistent experience across platforms.
• Work with content teams to ensure consistency and relevancy across all platforms.
• Ensure content is optimized for search engines and aligns with user search behaviors.
• Create engaging experiences that address consumer questions and encourage further engagement with products and services.
• Present findings and recommendations to senior leadership, advocating for UX, CRO, and SEO best practices.
• Stay updated with industry trends and emerging technologies to keep digital experiences cutting-edge.
• Manage a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development opportunities.

Requirements

• Bachelor's degree in UX Design, Marketing, Human Computer Interaction, or a related field.
• 5-7 years of experience in UX design and CRO, with at least 3 years in a leadership role.
• Strong proficiency in UX design tools (e.g., Sketch, Figma, Adobe XD) and CRO tools (e.g., Visual Web Optimizer, Optimizely).
• Proven track record of leading successful UX and CRO initiatives.
• Excellent analytical, problem-solving, and project management skills.

Nice-to-haves

• Experience with user research methodologies and usability testing.
• Familiarity with accessibility standards and best practices.
• Knowledge of digital marketing strategies and tools.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities