Manager of UX, CRO & SEO

$75,527 - $161,383/Yr

Stride K12 - Lansing, MI

Full-time - Mid Level

Lansing, MI

Educational Services

About the position

As the Senior Manager of UX, you will lead the redefinition of the user experience across the enrollment journey at Stride, Inc. This role involves championing systems design and storytelling to create a holistic user journey across digital touchpoints. You will implement data-driven, user-focused strategies that balance conversion rate optimization with customer satisfaction, collaborating with various teams to enhance user experience and improve organic search visibility.

Responsibilities

• Lead the UX, CRO, and SEO strategy for digital platforms, ensuring a user-centric approach.
• Design and implement A/B tests and multivariate tests to improve user experience and conversion rates.
• Partner with researchers, designers, developers, and marketers to create intuitive and effective user interfaces.
• Utilize analytics tools to track and analyze user behavior, identifying opportunities for improvement.
• Develop and maintain a deep understanding of the user base through foundational and evaluative UX research.
• Guide UX content strategy, design, and information architecture to maintain a consistent experience across platforms.
• Ensure content is optimized for search engines and aligns with user search behaviors.
• Ensure experiences create interest for consumers and encourage further engagement with products and services.
• Present findings and recommendations to senior leadership, advocating for UX, CRO, and SEO best practices.
• Stay updated with industry trends and emerging technologies to keep digital experiences cutting-edge.
• Manage a team of UX designers, researchers, and CRO specialists, providing mentorship and professional development opportunities.

Requirements

• Bachelor's degree in UX Design, Marketing, Human Computer Interaction, or a related field.
• 5-7 years of experience in UX design and CRO, with at least 3 years in a leadership role.
• Strong proficiency in UX design tools (e.g., Sketch, Figma, Adobe XD) and CRO tools (e.g., Visual Web Optimizer, Optimizely).
• Proven track record of leading successful UX and CRO initiatives.
• Excellent analytical, problem solving, and project management skills.
• Strong communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

Nice-to-haves

• Strong strategic thinking and analytical skills.
• Excellent presentation skills with the ability to leverage technology effectively.
• Excellent interpersonal and collaborative skills with the ability to build strong working relationships.
• Ability to work both independently and within a team-oriented environment.
• Strong project management and organizational skills with attention to detail.
• Ability to prioritize effectively and manage competing priorities to deliver results.

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Bonus eligibility