Destination Cleveland - Cleveland, OH
posted about 2 months ago
Destination Cleveland is dedicated to driving economic impact and enhancing community vitality through memorable leisure and business travel experiences. Our team is composed of passionate Clevelanders who are committed to marketing the city as a premier destination. We pride ourselves on our deep knowledge of Cleveland and our unwavering enthusiasm for promoting it. Our organization is characterized by hard work, dedication, and innovation, and we seek to hire individuals who share this ethos. The Manager of Web Administration & Digital Marketing will be responsible for managing, monitoring, and updating the day-to-day marketing technology, including the website, analytics, and marketing automation tools. This role involves ensuring the health of the website through various monitoring tools such as analytics, webmaster tools, and search console. The manager will also utilize the helpdesk to resolve website-related tickets and facilitate metrics reporting and analysis. By leveraging key learnings, the manager will inform future project decisions and collaborate with internal stakeholders to ensure accurate content publication and tagging, ultimately enhancing the end-user experience. Additionally, the manager will assist with project coordination to address challenges and support content posting and event approvals as needed. Essential duties include assisting teams with website content management strategies, conducting quality assurance testing across marketing platforms, ongoing website optimization and maintenance, and managing website support tickets through the internal helpdesk. The manager will maintain website data accuracy, manage website pixels and tags, stay updated on industry trends, and provide thought leadership for the adoption of emerging marketing technologies. This role will also serve as a technical resource within the Digital Marketing department.