Manager, Omnichannel Analytics

AbbVie - Irvine, CA

Full-time - Mid Level

Irvine, CA

Chemical Manufacturing

About the position

The Manager, Omnichannel Analytics at AbbVie plays a crucial role in enhancing the integrated customer experience across various patient care model services and channels. This position involves designing and conducting analytics to support omni-channel activities, providing actionable insights, and collaborating with multiple teams to optimize marketing tactics and measure the impact of patient care interactions.

Responsibilities

• Serve as a key leader in building measurement plans across all relevant Therapeutic areas to support omni-channel activities for Abbvie Patient Services.
• Work with senior leaders in Patient Services to measure the impact of patient care model interactions across the ecosystem of healthcare stakeholders.
• Provide analytic support around journey/engagement analytics, key performance indicators and optimization of marketing tactics across multiple therapeutic areas and brands.
• Build advanced analytic models using internal/external data sources to inform marketing teams and optimize marketing tactics.
• Design test-and-learn strategies for A/B and multivariate/statistical tests across digital/CRM channels and other patient care model services.
• Collaborate with internal and external partners to deliver digital analytics dashboards and other insights across US product portfolio.
• Partner with Business Technology Services (BTS) and Data Strategy teams to design, build, and implement AbbVie’s digital marketing capabilities.
• Partner with Media & Customer experience teams to integrate Key Performance Indicators (KPI) across all marketing tactics.
• Utilize patient and physician level data to conduct advance modeling including media lift measurement, multi-touch attribution.
• Create and deliver clear and actionable measurement results to multiple teams and senior leaders in the Patient Services organization.
• Collaborate with Brand Analytics and business teams to formulate strategic and tactical investment recommendations.
• Execute core analysis with limited supervision directly or via vendors.

Requirements

• Bachelor’s Degree (Business Administration, Statistics, Economics, Engineering) required, with a concentration in marketing/sales/quantitative analysis.
• 5+ years of relevant Marketing Analytics or Omni-Channel measurement experience.
• 5+ years of hands-on Data and Analytics experience including SQL and web analytics tools (Adobe or Google).
• 3+ years of hands-on experience in R or Python preferred.
• Experience in dashboard design and development (Qlik, Tableau, PowerBI etc.) to rapidly share KPIs on campaign/tactic performance.
• Adept in navigating a matrix environment at a large company, including effective communication and influence skills.
• Strong abilities to deliver actionable insights by combining data/analytics with research and business trends.
• Pharmaceutical industry experience preferred.

Nice-to-haves

• Master’s Degree a plus.
• Experimental Design / Test-and-Learn development preferred.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Short-term incentive programs
• Long-term incentive programs