Enthuse Marketing - Portland, OR
posted 2 months ago
The Manager, On-Premise Hospitality is a pivotal role within Enthuse Marketing, responsible for driving business and commercial performance across a state or multi-state field unit. This position requires a strong focus on developing long-term partnerships with local counterparts and the distributor network. The Manager will oversee a team of customer-facing Advisors and Educators, each tasked with promoting brand and commercial initiatives for a diverse portfolio of spirit brands in targeted on-premise accounts and designated markets. Reporting directly to the agency's Program Performance Director, the Manager will assess and report on field activities to division leadership while ensuring the execution of agency policies in the field. In this role, the Manager will be accountable for legal and compliance matters, ensuring that all marketing code guidelines are enforced and monitored with direct reports. Staff management is a key responsibility, involving the hiring, onboarding, and development of the local on-premise team, providing mentorship and career pathing. The Manager will also manage financial responsibilities for the local unit, including account support and travel and expense planning. A significant aspect of the role involves planning, tracking, and implementing brand and portfolio engagement strategies using performance data provided by the agency and client. The Manager will lead key initiatives on behalf of the designated team, which includes training on brand/category knowledge and business skills, managing point of sale materials, and implementing brand and portfolio programming. They will also curate insights on brand, market, competition, and customer trends, ensuring that local reporting efforts align with leadership requests. As a local market expert, the Manager will seek out promotional opportunities and communicate effectively with complementary client programs to ensure seamless in-market executions. The role requires travel within the assigned territory to work closely with direct reports, fostering a supportive team culture and highlighting successes to drive local initiatives across the agency team and with local client and distributor partners.