Manager, On-Premise Hospitality- Southern California

$90,000 - $120,000/Yr

Enthuse Marketing - San Diego, CA

Full-time - Mid Level

San Diego, CA

About the position

The Manager, On-Premise Hospitality is a pivotal role within Enthuse Marketing, responsible for driving business and commercial performance across a state or multi-state field unit. This position requires a strong focus on developing long-term partnerships with local counterparts and distributor networks. The Manager will oversee a team of customer-facing Advisors and Educators, each tasked with promoting brand and commercial initiatives for a diverse portfolio of spirit brands in targeted on-premise accounts and designated markets. Reporting directly to the agency's Program Performance Director, the Manager will assess and report on field activities to division leadership while ensuring the execution of agency policies in the field. In this role, the Manager will be accountable for legal and compliance matters, enforcing all legal and marketing code guidelines with direct reports. Staff management is a key responsibility, including hiring, onboarding, and developing the local on-premise team, providing mentorship and career pathing. The Manager will also maintain client relationships by communicating regularly with client counterparts and the distributor network to align on market execution strategies. Budget management is essential, as the Manager will oversee financial responsibilities for the local unit, including account support and travel and expense planning. The Manager will implement commercial and performance strategies by planning, tracking, and executing brand and portfolio engagement using performance data provided by the agency and client. Agency engagement will involve leading key initiatives, including brand/category knowledge training, point of sale management, and local reporting efforts. The Manager will cultivate opportunities within the market to feature promotional resources and partners for the client's brand portfolio, ensuring seamless and efficient in-market executions through effective network communication. Success in this role is defined by commercial growth in on-premise accounts, menu presence growth, delivery of program activities, positive feedback from stakeholders, and a high retention rate within the agency network. The physical demands of this role include bending, squatting, lifting, and moving cases of product weighing 50 pounds or more, as well as the ability to work flexible hours and travel as needed.

Responsibilities

• Drive business and commercial performance across a state or multi-state field unit.
• Develop long-term partnerships with local counterparts and distributor networks.
• Manage a team of customer-facing Advisors and Educators.
• Enforce and monitor all legal and marketing code guidelines with direct reports.
• Hire, onboard, and develop the local on-premise team, providing feedback and mentorship.
• Communicate regularly with client counterparts and distributor networks to align on market execution approaches.
• Manage financial responsibilities for the local unit, including account support and T&E planning.
• Plan, track, and implement brand and portfolio engagement using performance data.
• Lead key initiatives on behalf of the designated team, including training and programming implementation.
• Cultivate opportunities within the market to feature promotional resources and partners for the client's brand portfolio.
• Communicate and partner with complimentary client programs for efficient in-market executions.
• Travel within the assigned territory to work with direct reports 1:1.

Requirements

• Bachelor's degree in Communications, Marketing, or Business.
• 5-7 years of people management experience required.
• 5-7 years of experience in the spirits industry, agency experience preferred.
• Experience in a field-based role, management experience required.
• Distributor or broker experience is a plus.
• Proven strong customer relationship experience.
• Strong budget management skills.
• Knowledge of liquor laws, regulations, and rules.
• Deep understanding of market trends and competition activity is an asset.
• Excellent written and verbal communication skills.
• Persuasive selling and negotiation skills are required.
• Ability to work remotely and flexible hours, including nights and weekends.
• Access to reliable transportation to travel to and from accounts.
• Desire to lead, coach, and develop a team.
• Bilingual (English and Spanish-speaking) a plus.

Nice-to-haves

• Experience in a field-based role within the spirits industry.
• Knowledge of market trends and competition activity.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching