Snyder Jeff - San Diego, CA

posted about 2 months ago

Full-time - Mid Level
San Diego, CA
Professional, Scientific, and Technical Services

About the position

The Manager, On-Premise Hospitality is a pivotal role responsible for driving business and commercial performance across a state or multi-state field unit. This position requires the development of solid, long-term partnerships with the client's local counterparts and distributor network. The Manager will oversee a team of customer-facing Advisors and Educators, each tasked with promoting brand and commercial initiatives for a diverse portfolio of spirit brands within target on-premise accounts and designated markets or DMAs. Reporting directly to the agency's Program Performance Director, the Manager will assess and report on field activities to division leadership while ensuring the execution of agency policies in the field. In this role, the Manager will be accountable for legal and compliance matters, enforcing and monitoring all legal and marketing code guidelines with direct reports. Staff management is a key responsibility, which includes hiring, onboarding, and developing the local on-premise team, providing feedback, mentorship, and career pathing. The Manager will also maintain client relationships by communicating regularly with client counterparts and the distributor network to align on market execution approaches for the local team. Budget management is essential, as the Manager will oversee financial responsibilities for the local unit, including account support and travel and expense planning. The Manager will develop and implement commercial and performance strategies by planning, tracking, and executing brand and portfolio engagement using performance data provided by the agency and client. Agency engagement will involve leading key initiatives on behalf of the designated team, including brand/category knowledge training, point of sale management, and local reporting efforts. As a local market expert, the Manager will seek out opportunities to feature promotional resources and partners for the client's brand portfolio, ensuring effective communication and partnership with complementary client programs for seamless in-market executions. Success in this role is defined by commercial growth in on-premise accounts, menu presence growth, timely delivery of program activities, positive feedback from various stakeholders, and a high retention rate within the agency network. The physical demands of this role include bending, squatting, lifting, and moving cases of product weighing 50 pounds or more, among other duties that may arise on a day-to-day basis.

Responsibilities

  • Enforce and monitor all legal and marketing code guidelines with direct reports.
  • Hire, onboard, and develop local on-premise team, providing feedback, mentorship, and career pathing.
  • Communicate regularly with client counterpart and distributor network to align on market execution approaches for local team.
  • Manage financial responsibilities for local unit, including account support and T&E planning.
  • Plan, track, and implement brand and portfolio engagement using performance data provided by agency and client.
  • Lead key initiatives on behalf of designated team including brand/category knowledge and business skills training.
  • Manage point of sale and brand/portfolio programming implementation.
  • Curate brand, market, competitive, and customer insights.
  • Drive local reporting efforts and respond to leadership requests.
  • Seek out opportunities within the market to feature promotional resources and partners for client's brand portfolio.
  • Communicate and partner with complementary client programs to ensure seamless and efficient in-market executions.
  • Travel within the assigned territory to work with direct reports 1:1 to understand individual successes and challenges.
  • Highlight team successes and drive support for local initiatives across the agency team and with local client and distributor partners.

Requirements

  • College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business.
  • 5-7 years people management experience required.
  • 5-7 years of experience in the spirits industry, agency experience preferred.
  • Experience in a field-based role, management experience required.
  • Distributor or broker experience is a plus.
  • Proven strong customer relationship experience.
  • Strong budget management skills.
  • Knowledge of liquor laws, regulations, and rules.
  • Deep understanding of market trends and competition activity is an asset.
  • Excellent written and verbal communication skills.
  • Persuasive selling and negotiation skills are required to develop and maintain strong relationships.
  • Ability to work remotely and flexible hours, including nights and weekends required.
  • Must have access to reliable transportation to travel to and from accounts.
  • Desire to lead, coach, and develop a team.
  • Bilingual (English and Spanish-speaking) a plus.

Nice-to-haves

  • Experience in a field-based role, management experience required.
  • Distributor or broker experience is a plus.
  • Bilingual (English and Spanish-speaking) a plus.

Benefits

  • Medical
  • Dental
  • Vision
  • 401k with match
  • PTO time
  • Bonus potential subject to applicable bonus plan terms and conditions
  • Incentive opportunities
  • Full benefits package.
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