Manager, Paid Marketing

Figma - New York, NY

Full-time - Manager

Remote - New York, NY

Professional, Scientific, and Technical Services

About the position

The Manager, Paid Marketing at Figma is responsible for leading a team of media experts to drive user acquisition, pipeline creation, and brand awareness. This role focuses on developing data-driven strategies to accelerate Figma's global growth while managing large media budgets to achieve high-impact results. The position requires collaboration across various teams and innovation in paid media channels.

Responsibilities

• Lead and mentor a high-performing team of paid media professionals, ensuring alignment with business objectives and fostering growth.
• Develop and implement cross-channel paid media strategies (search, social, display, programmatic) to drive acquisition, pipeline, and brand visibility.
• Manage large media budgets, focusing on efficiency, return on investment optimization, and achieving financial critical metrics.
• Collaborate cross-functionally with finance, data science, demand generation, product marketing, and external partners to drive cohesive campaigns.
• Communicate data-driven insights to senior leadership, explaining results and strategies in non-technical terms to build alignment and confidence.
• Drive experimentation across platforms, using incrementality testing and focusing on financial critical metrics to optimize performance.
• Stay ahead of industry trends, identifying and using new platforms and technologies to unlock growth opportunities.

Requirements

• 8+ years of experience in B2B SaaS growth and marketing
• 4+ years leading in-house team
• Experience managing large-scale, multi-channel paid media campaigns with a track record of success.
• Expertise across paid channels (Google, Meta, LinkedIn, YouTube, programmatic) with experience in large media budgets and ROI optimization
• Experience working cross-functionally with finance, data science, and marketing to build partnerships and align strategies
• Demonstrated strong communication skills, with the ability to explain data and insights clearly to various collaborators
• Familiarity with incremental testing and comfortable working with financial critical metrics.

Nice-to-haves

• Experience in PLG and sales-assist motions
• Knowledge of niche or experimental channels (e.g., TikTok, affiliate marketing, emerging DSPs)

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Retirement with company contribution
• Parental leave
• Reproductive or family planning support
• Mental health and wellness benefits
• Generous PTO
• Company recharge days
• Learning and development stipend
• Work from home stipend
• Cell phone reimbursement
• Sales incentive pay