Manager, Paid Media, Barrons & MarketWatch

$80,000 - $100,000/Yr

Dow Jones - New York, NY

Full-time - Mid Level

New York, NY

Chemical Manufacturing

About the position

The Paid Media Search, Social & Display Manager at Dow Jones is a pivotal role focused on driving subscriber growth for key products like Barron's and MarketWatch through strategic management of paid media campaigns. The position requires a data-driven approach to optimize campaigns across various platforms, ensuring alignment with growth goals and effective collaboration with multiple stakeholders.

Responsibilities

• Create an effective strategic framework across paid media channels including Google, Bing, Facebook, Instagram, Twitter, TikTok, and Snapchat.
• Optimize US, International, and App strategies for each channel to improve performance and ensure KPI goals are met.
• Be hands-on in-platform, QA'ing campaign builds, optimizing keyword strategy, and monitoring performance.
• Manage and optimize large media budgets across social platforms and markets to maximize acquisition volume and increase audience reach.
• Find ways to use media, creative, and content to deepen relationships with audiences and drive subscriptions.
• Actively report, track, and optimize performance of paid media campaigns, making recommendations to the Marketing Team.
• Partner with Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.
• Work closely with platforms and vendors to identify opportunities and understand best practices for improving paid search, social, and display campaigns.

Requirements

• 5+ years' experience in paid media.
• Proven experience identifying meaningful, actionable insights within past successful social media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals and campaign management.
• Self-starter with a proactive mindset, capable of building necessary relationships to achieve success.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program