Manager, Paid Media Buying and Strategy, Knopf Doubleday (Open to Remote)

$70,000 - $75,000/Yr

Penguin Random House LLCPenguin Random House LLC - New York, NY

Full-time - Mid Level

Remote - New York, NY

251-500 employees

About the position

The Manager, Paid Media Buying and Strategy at Penguin Random House's Consumer Marketing team will play a crucial role in managing and optimizing paid media campaigns for the Knopf Doubleday division. This position requires a deep understanding of media channels and advertising options, as well as the ability to establish best practices within a centralized paid media buying team. The role involves collaboration with various stakeholders to ensure effective campaign execution and alignment with marketing goals.

Responsibilities

• Actively plans and manages paid media campaigns directly with ad partners across multiple channels.
• Initiates and manages relationships with direct buy partners, staying updated on product offerings and developments.
• Researches and meets with potential new vendors to expand partnerships, focusing on diverse audiences.
• Oversees onboarding processes for new partners, coordinating with finance and data integration teams.
• Negotiates terms for insertion orders, secures signatures, and communicates specs and timelines to ad partners.
• Ensures partners understand marketing goals and KPIs, reflected in their campaign reports.
• Manages relationships with divisional marketing departments, serving as the lead contact for title marketing efforts.
• Participates in campaign planning meetings, providing creative recommendations to support books and authors.
• Provides strategic recommendations at audience, placement, partner, and platform levels to enhance campaign performance.
• Coordinates with design colleagues and tracks progress of multiple campaigns using project management systems.
• Collaborates with Ad Operations and Performance Marketing teams to execute impactful campaigns.
• Supports other media buyers, contributing to team growth and resource development.
• Ensures implementation of ad operations requirements and best practices for campaigns.
• Coordinates with various teams to support ad partner onboarding, including data integration and compliance review.

Requirements

• Minimum 3 years of experience in media buying, digital advertising, or a similar role.
• Familiarity with the current media landscape and consumer trends and behaviors.
• Strong grasp of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.).
• Interest in literature and familiarity with popular genres, authors, and titles.
• Experience managing multiple campaigns at different stages of execution with strong organizational skills.
• Excellent verbal and written communication skills.
• Strong interpersonal communication skills, with the ability to collaborate with multiple teams and maintain virtual relationships.
• Ability to independently assess and prioritize workload with effective time management skills.
• Ability to analyze performance data and extract actionable insights for campaign plans.
• Experience with project management tools like Basecamp and Airtable is a plus.

Nice-to-haves

• Experience with project management tools like Basecamp and Airtable.

Benefits

• Medical/Prescription drug insurance
• Dental insurance
• Vision insurance
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off