Manager, Paid Media Buying and Strategy, Knopf Doubleday

$70,000 - $75,000/Yr

Penguin Random House - New York, NY

Full-time - Mid Level

Remote - New York, NY

Educational Services

About the position

The Manager, Paid Media Buying and Strategy at Penguin Random House's Knopf Doubleday division is responsible for planning and managing paid media campaigns across various channels. This role involves collaborating with media partners, marketing stakeholders, and the advertising team to optimize ad campaigns and ensure alignment with marketing goals. The ideal candidate will have a strong understanding of the media landscape, excellent communication skills, and the ability to manage multiple campaigns effectively.

Responsibilities

• Actively plans and manages paid media campaigns directly with ad partners across multiple channels.
• Initiates and manages relationships with direct buy partners, staying updated on product offerings and developments.
• Researches and meets with potential new vendors to expand partnerships, focusing on diverse audiences.
• Oversees onboarding processes for new partners, coordinating with finance and data integration teams.
• Negotiates terms for insertion orders, secures signatures, and communicates specs and timelines to ad partners.
• Ensures partners understand marketing goals and KPIs, reflected in their campaign reports.
• Manages relationships with divisional marketing departments, serving as the lead contact for title marketing efforts.
• Participates in campaign planning meetings, providing creative recommendations to support books and authors.
• Provides strategic recommendations at audience, placement, partner, and platform levels to enhance campaign performance.
• Works within project management systems to coordinate with design colleagues and track campaign progress.
• Collaborates with Ad Operations and Performance Marketing teams to execute impactful campaigns.
• Supports other media buyers, contributing to team growth and resource development.
• Ensures implementation of ad operations requirements and best practices for campaigns.
• Coordinates with various teams to support ad partner onboarding, including data integration and compliance review.

Requirements

• Minimum 3 years of experience in media buying, digital advertising, or a similar role.
• Familiarity with the current media landscape and consumer trends and behaviors.
• Strong grasp of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.).
• Interest in literature and familiarity with popular genres, authors, and titles.
• Experience managing multiple campaigns at different stages of execution with strong organizational skills.
• Excellent verbal and written communication skills.
• Strong interpersonal communication skills for collaboration and relationship maintenance.
• Ability to independently assess and prioritize workload with effective time management skills.
• Ability to analyze performance data and extract actionable insights for campaign plans.
• Experience with project management tools like Basecamp and Airtable is a plus.

Benefits

• Medical/Prescription drug insurance
• Dental insurance
• Vision insurance
• Health Care/Dependent Care Flexible Spending Account
• Health Savings Account
• Pre-Tax and Roth 401(k)
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter Benefits
• Student Loan Repayment Program
• Educational Assistance
• Generous paid time off