Manager, Paid Media Buying (Search & Social)

$54,600 - $75,300/Yr

Material Holdings

Full-time - Manager

Remote

Professional, Scientific, and Technical Services

About the position

The Manager, Paid Media Buying (Search & Social) role at Material involves leading the media practice by executing and optimizing paid media campaigns across various platforms. The position requires a blend of strategic thinking and hands-on execution to achieve client objectives in both B2B and B2C contexts. The ideal candidate will work closely with a team of media strategists and analysts to drive performance and deliver impactful results for clients.

Responsibilities

• Understand the client's marketing objectives and goals to make decisions within platforms to meet KPIs.
• Fully execute and manage campaigns from start to finish, including keyword/audience research, campaign build, and self-driven optimizations.
• Audit buying platforms to evaluate current state and provide recommendations for future optimizations and improvements.
• Collaborate with Paid Media Manager to ensure strategy is properly executed while exceeding client goals.
• Work with the analytics team to find insights and opportunities that will elevate the overarching digital strategy and support key search goals.
• Monitor and analyze search campaign performance to drive continuous improvements in KPIs.
• Have a clear understanding of reporting capabilities within platforms to execute ad hoc requests quickly and accurately.
• Lead testing and optimization efforts around ad creatives and landing pages to maximize yield.
• Stay current on industry best practices to formulate and execute point-of-view documentation.
• Respond to needs for business development as they arise.
• Implement and manage tags; assist with verifying spend and reconciliation with coordinators and planners.

Requirements

• 4+ years of experience in a dedicated paid search engine marketing role.
• Expert in full suite of media buying offerings including Google, Bing, YouTube, Meta, LinkedIn, TikTok.
• Strong Excel skills; experience with platforms like Google Looker Studio.
• Proficiency in analytical tools such as Google Analytics.
• Experience with search engine desktop tools like Google Ads Editor and Bing Editor.
• Familiarity with 3rd-party tracking tools.

Benefits

• Flexible & synchronous time off including 11 company holidays.
• 12 weeks of paid parental leave.
• 401K match and financial wellness planning sessions throughout the year.
• Medical, Dental, Vision, Life, Disability, and FSA benefits.
• A work environment that works best for you, whether fully remote, in-office, or hybrid.