Manager, Paid Media & Performance

The Hertz Corporation - Estero, FL

Full-time - Mid Level

Estero, FL

5,001-10,000 employees

Rental and Leasing Services

About the position

As the Manager of Paid Media & Performance at Hertz, you will play a pivotal role in planning, managing, and forecasting global advertising budgets to ensure optimal media mix and efficiency tailored to regional business needs and local market environments. Your responsibilities will include identifying and implementing new media vendors, streamlining internal processes, and disseminating results across the team and organization. You will have full ownership of Brand Marketing investment financials, which encompasses the completion of media insertion orders, processing campaign billings, and invoice reconciliation. In this role, you will be tasked with planning and forecasting global media investments and their associated returns, providing executive-level reporting. You will partner with the Finance team to produce monthly marketing forecasts, close-of-month reports, and long-range business plans. Collaboration across all functions of the organization will be essential to identify paid digital media needs and provide impactful analytical insights. You will lead the planning and implementation of various digital advertising campaigns, including SEM, social, display, video, and other digital media. Your responsibilities will also include managing the identification and deployment of prospective media vendors, overseeing the procurement process, vendor relationships, and performance reporting. You will develop and review digital materials for accuracy and timeliness, oversee the media calendar, and prepare presentations to report on media strategy against goals. Additionally, you will assess media campaign results, propose improvements, and manage global media tagging needs while collaborating with Digital Experience to prioritize requests. You will control allocated global media budgets, reallocating as needed, and consolidate Brand Marketing budgets with monthly deliverables. Your role will also involve proposing and supporting strategic media plan negotiations based on established budgets, utilizing past campaign data to support your decisions. Overall, you will manage aspects of digital marketing operations, including key publisher/partner relationships and agency support, ensuring best practices in campaign builds, targeting, audiences, and messaging are maintained.

Responsibilities

• Plan, manage, and forecast global advertising budgets to maintain optimal media mix and efficiency.
• Identify and implement new media vendors and streamline internal processes.
• Complete media insertion orders, process campaign billings, and reconcile invoices.
• Plan and forecast global media investments and their associated returns with executive-level reporting.
• Partner with Finance to produce monthly marketing forecasts and long-range business plans.
• Collaborate across functions to identify paid digital media needs and provide analytical insights.
• Lead the planning and implementation of digital advertising campaigns including SEM, social, display, and video.
• Manage the identification and deployment of prospective media vendors and oversee the procurement process.
• Develop and review digital materials for accuracy and timeliness of content.
• Oversee media calendar and confirm all paid digital go-live/end dates.
• Prepare pre-, mid-, and post-campaign presentations to report on media strategy against goals.
• Assess media campaign results and propose improvements.
• Manage global media tagging needs and partner with Digital Experience to prioritize requests.
• Control allocated global media budgets and reallocate as needed.
• Consolidate Brand Marketing budgets with monthly deliverables.
• Propose and support strategic media plan negotiations based on established budgets.

Requirements

• Undergraduate degree in marketing, advertising, or other business discipline required (MBA highly preferred).
• 3-5 years of professional experience in digital marketing.
• 3-5 years managing and implementing successful paid, omnichannel advertising strategies.
• Expertise in Google AdWords and Google Analytics.
• Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms.
• Strong understanding of current market trends, competition, and advertising practices.
• Proven track record of working under tight deadlines while keeping others on schedule.
• Highly proficient in MS Office, especially Excel.
• Excellent verbal and written communication skills.
• Excellent organizational and multitasking skills.

Nice-to-haves

• Travel industry experience a plus.
• Agency experience preferred.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Adoption assistance
• Employee assistance program
• Vision insurance
• 401(k) matching
• Gym membership
• Opportunities for advancement