The William Carter Company - Atlanta, GA
posted 4 months ago
The Manager of Paid Media at Carter's Inc. plays a crucial role in executing and optimizing performance marketing and brand advertising campaigns for the company's portfolio of brands, which includes Carter's, OshKosh B'gosh, Skip*Hop, and Little Planet. This position requires a fundamental understanding of media planning and campaign activation, with a focus on Social, Influencer Marketing, and Affiliate marketing. The ideal candidate will have 5-7 years of experience in media, preferably in a retail or agency setting, and will be passionate about driving growth in a fast-paced and ever-evolving media landscape. In this role, the Manager of Paid Media will assist in the strategic development of insights-driven paid media plans across various platforms such as Meta, TikTok, Pinterest, Rakuten, Collective Voice, and LTK. The individual will work closely with agency teams and cross-functional teams to oversee the end-to-end management of deliverables for paid social campaigns, ensuring timely delivery, budget accuracy, and creative messaging alignment. Responsibilities also include writing and overseeing the development of creative briefs, managing asset delivery, and attending weekly performance calls to review and approve campaign optimizations. The Manager will partner with Media and Analytics leads to set a testing roadmap for paid channels, manage channel budgets, and reconcile media expenditures. Additionally, the role involves leveraging data and analytics to monitor and optimize channel performance, ensuring proper setup and implementation of campaign tracking and tagging. This position typically reports to the Director of Media and is based in the Buckhead office, requiring in-office attendance four days a week.