Manager, Paid Media, WSJ

$95,000 - $120,000/Yr

Dow Jones - New York, NY

Full-time - Mid Level

New York, NY

Chemical Manufacturing

About the position

The Paid Media Search, Social & Display Manager at Dow Jones is a pivotal role focused on driving subscriber growth for The Wall Street Journal and its bundle products. This position involves strategic planning, execution, optimization, and analysis of digital marketing campaigns across various paid media platforms. The ideal candidate will leverage their extensive experience in managing paid search, social, and display campaigns to achieve acquisition growth goals in a collaborative and data-driven environment.

Responsibilities

• Create an effective strategic framework across paid media channels including Google, Bing, Facebook, Instagram, Twitter, TikTok, and Snapchat.
• Optimize US, International, and App strategies for each channel to improve performance and ensure KPI goals are met.
• Be hands-on in-platform, QA'ing campaign builds, optimizing keyword strategy, and monitoring performance.
• Manage and optimize large media budgets across social platforms and markets to maximize acquisition volume and increase audience reach.
• Find ways to use media, creative, and content to deepen relationships with audiences and drive subscriptions.
• Actively report, track, and optimize performance of paid media campaigns.
• Make recommendations and provide updates to the Marketing Team.
• Partner with Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.
• Work closely with platforms and vendors to identify opportunities and understand best practices for improving paid search, social, and display.

Requirements

• 7+ years' experience in paid media.
• Proven experience identifying meaningful, actionable insights within past successful social media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals and campaign management.
• Self-starter with a proactive mindset, capable of building necessary relationships to achieve success.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program