Manager, Paid Media, WSJ

$95,000 - $120,000/Yr

Dow Jones - New York, NY

Full-time - Mid Level

New York, NY

Chemical Manufacturing

About the position

The Paid Media Manager at Dow Jones plays a crucial role in driving subscriber growth for The Wall Street Journal and its bundle products. This position involves strategic planning, execution, optimization, and analysis of digital marketing campaigns across various paid media platforms. The ideal candidate will collaborate with multiple stakeholders to identify acquisition growth opportunities and measure campaign success, working primarily with platforms like Google, Facebook, and Twitter.

Responsibilities

• Create an effective strategic framework across paid media channels including Google Ads, DV360, Bing, Facebook, Instagram, Twitter, TikTok, and Snapchat.
• Optimize US, International, and App strategies for each channel to improve performance and ensure KPI goals are met.
• Be hands-on in-platform, QA'ing campaign builds, optimizing keyword strategy, and monitoring performance.
• Manage and optimize large media budgets across social platforms and markets to maximize acquisition volume and increase audience reach.
• Find ways to use media, creative, and content to deepen relationships with audiences and drive subscriptions.
• Actively report, track, and optimize performance of paid media campaigns, making recommendations and providing updates to the Marketing Team.
• Partner with Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.
• Work closely with platforms and vendors to identify opportunities and understand best practices for improving paid search, social, and display.

Requirements

• 7+ years' experience in paid media.
• Proven experience identifying meaningful, actionable insights within past successful social media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Self-starter with a proactive mindset, capable of seeking out and building necessary relationships.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program