Manager, Paid Media

$60,000 - $80,000/Yr

January Digital - Dallas, TX

Full-time - Mid Level

Hybrid - Dallas, TX

Professional, Scientific, and Technical Services

About the position

The Manager, Paid Media at January Digital is responsible for executing and managing digital marketing strategies across various channels, including paid search, paid social, programmatic display, and video. This role emphasizes multi-channel management, client communication, and the analysis of campaign performance to ensure successful outcomes for clients. The position requires a growth-minded individual with strong communication skills and a solid background in digital marketing execution.

Responsibilities

• Lead tactical execution across channels with responsibility for analysis and optimizations based on client goals.
• Manage process and outcome of analysis and reporting with support from the team.
• Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
• Lead external day to day communications and develop relationships with key clients and vendors.
• Support the development of integrated marketing plans across channels which may include, but are not limited to paid search, paid social, programmatic display and video.
• Support opportunities to advance the client relationship like participation in quarterly business reviews and strategic POVs.
• Build trust with clients by managing project deliverables, delivering flawless multi-channel tactical activation of marketing campaigns, and setting clear expectations internally.
• Manage junior team members to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
• Lead placement and management of marketing pixels in order to verify data accuracy and ensure client goals are being met.
• Support agency development by contributing to new business needs and collaborating across teams for internal projects.
• Analyze complex data sets across systems to provide meaningful insight with the goal of actionable next steps.

Requirements

• 3+ years' experience in managing paid media in one or more digital channels search (organic and paid), programmatic, social, display and video.
• Proven ability to produce informed media plans and go-to-market strategies for complex clients.
• Experience with performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
• Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients.
• Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
• Excellent team player with strong collaboration skills.
• Has a positive attitude and can-do mentality to drive teams forward.
• Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
• Consistently demonstrates behavior in line with January Digital's core traits.
• Experience working with creative and development teams to produce and iterate digital assets preferred.

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room