Manager, Paid Social (CPG Client)

Publicis Groupe - Chicago, IL

Full-time - Mid Level

Hybrid - Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Manager, Paid Social is responsible for overseeing paid social media campaigns for assigned brands, focusing on campaign development, activation, and innovation. This role requires a strong understanding of social media strategies to meet client goals, along with managing a team of Social Analysts to ensure timely execution and career development. The position involves close collaboration with the Associate Director and maintaining client relationships while contributing to account strategy and budget management.

Responsibilities

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign
• QA and oversee trafficking of approved plan into social platforms
• Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
• Develop and recommend optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients

Requirements

• 3+ years of paid social media experience, ideally in an agency environment
• Mastery of social platforms
• Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
• Excellent written, verbal, and interpersonal communication skills
• Presentation skills are a must
• Demonstrated critical thinking and problem solving skills
• Excellent project management and organization skills
• Ability to work successfully with teams on multiple projects under tight deadlines
• Proven leadership ability
• Demonstrates initiative/"hunger"
• Collaborative approach/attitude

Nice-to-haves

• Certifications in social platforms (Twitter Flight School (X), Facebook Blueprint) highly preferred
• Experience in social SAS preferred - i.e. 4C

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability insurance
• 401K
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off