Manager, Paid Social Media - Hybrid

$89,600 - $121,000/Yr

Holland America Line - Seattle, WA

Full-time - Mid Level

Seattle, WA

Administrative and Support Services

About the position

The Manager, Paid Social Media at Holland America Line is responsible for leading a team of social media specialists to develop and implement the paid social media and affiliate marketing strategies for the company. This hybrid role requires collaboration with cross-functional teams to enhance brand presence and achieve business goals, while also focusing on innovation and team development.

Responsibilities

• Develop and drive the paid social strategy and tactical activation for Holland America Line and Seabourn.
• Utilize current social trends, buying guidelines, and creative best practices to optimize performance.
• Lead, mentor, and manage a team of creative professionals.
• Implement and optimize platform best practices, testing strategies, and recommend monthly budgets.
• Manage the affiliate program to align with influencers and content promoters, supporting Holland America Line's bookings.
• Serve as a direct resource for leadership, presenting social strategies, performance results, and new opportunities.
• Collaborate with cross-functional teams to execute a comprehensive social media and affiliate strategy across the marketing organization.
• Serve as the social lead on performance KPIs and reporting insights.
• Articulate the monthly story of campaign performance through appropriate data, historical performance, and future opportunities.
• Assist the social strategist in career growth by collaboratively creating growth plans, conducting weekly one-on-ones, commending great work, and providing effective and actionable feedback.
• Develop a strong POV for creative assets and best practice across social platforms and tactics.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications, Psychology and/or a related field required.
• 3 - 5 years of paid social experience.
• 5+ years of media experience.
• Experience managing a multi-million-dollar advertising plan and budget, including the development of brand creative.
• Knowledge of travel industry a plus.
• Proficiency with Meta platforms, including bidding and budget management.
• Demonstrated advertising and optimization experience required.
• Curious with relentless focus on driving results and setting a high bar for agency partners and internal teams to achieve KPIs and goals.
• Demonstrated critical thinking and problem solving.
• Excellent understanding of media campaign set up, optimization, and reporting.
• Excellent verbal and written communications skills, including experience presenting to executive leadership.
• Superior analytical skills.
• Excellent organizational and project management skills; demonstrated ability to manage multiple projects simultaneously.
• Ability to work well with individuals at various levels in various departments within the company and with specific external resources.
• Excellent knowledge of media planning fundamentals e.g., reach, frequency, channels, formats, etc.
• Excellent attention to detail and facility in working with numbers.
• Self-motivated, results oriented.
• Resolves problems independently.
• Supervisory experience - managing and mentoring support team.
• Strong leadership and team management skills, with experience leading creative teams.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives