Unclassified - New York, NY
posted 3 months ago
The Manager, Paid Social Media at Grown Brilliance will play a pivotal role in driving growth through strategic paid social campaigns across platforms such as Meta, Pinterest, and TikTok. This position is designed for a hands-on individual who is both creative and analytical, tasked with managing day-to-day campaign optimization while developing and executing strategies aimed at increasing brand awareness and revenue growth. The successful candidate will be responsible for building a growth-focused paid social strategy that balances audience coverage with revenue maximization. In this role, the manager will oversee the entire campaign management process, from planning and building to daily optimization and budget allocation across various paid social channels. Analyzing performance metrics and establishing KPIs by campaign and audience type will be crucial to maximizing scale within KPI constraints. Regular reporting to senior executives and stakeholders will be a key responsibility, ensuring that all parties are informed of campaign performance and insights. Collaboration with the Organic Social team is essential to define and build a comprehensive social media strategy that supports omni-channel campaigns, including localized initiatives aimed at driving traffic to physical stores. The manager will also develop a creative testing framework, working closely with both internal and external creative teams to produce high-quality creative assets. Establishing best practices by audience type and product category, as well as managing a testing roadmap that includes A/B, lift, and geo tests, will be part of the role. Staying updated on industry developments and algorithm changes is necessary to evaluate and test new opportunities effectively. Overall, this position offers a significant opportunity to impact a growing company in the fine jewelry sector.