Manager, Paid Social Media

$600,000 - $600,000/Yr

Brio Water Technology, Inc. - City of Industry, CA

Full-time - Mid Level

City of Industry, CA

Beverage and Tobacco Product Manufacturing

About the position

The Manager, Paid Social Media at Brio Water Technology, Inc. is responsible for developing, executing, and optimizing paid social media strategies across various platforms. This role requires a strategic thinker with a proven track record in managing high-performing campaigns, collaborating with creative and analytics teams to align social media efforts with business goals, and managing significant ad spends across platforms like Meta, TikTok, and more.

Responsibilities

• Develop and manage paid social media strategies across platforms such as Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and more.
• Oversee the execution of ad campaigns, including audience segmentation, budget allocation, and performance tracking.
• Continuously monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize and scale campaigns.
• Collaborate with the creative team to develop engaging ad content that resonates with our target audience.
• Stay informed about industry trends, platform updates, and best practices to keep our campaigns ahead of the curve.
• Compile weekly, monthly, and lifetime reports with key performance metrics to quantify results and develop recommendations for growth and improvement.
• Manage relationships with social media advertising platform representatives to stay informed on new features and opportunities.
• Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.

Requirements

• 3+ years of Facebook paid ads experience with budgets exceeding $600K annually.
• Strong understanding of social media platforms and their advertising capabilities.
• Proven experience developing and managing successful paid social media campaigns with a focus on driving ROI.
• Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.
• Bachelor's degree or equivalent preferred.

Benefits

• Medical
• Dental
• Vision
• 401(k) Retirement Plan
• Paid Vacation Time
• Paid Holidays
• Life Insurance